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Amanda Rogerson

@amandarogerson

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A dynamic storyteller who orchestrates strategic launches to achieve tangible outcomes.

Canada

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What I'm looking for

Seeking a challenging role that leverages my expertise in market disruption, innovation, and strategic foresight to drive revenue growth and brand visibility.

Accomplished executive-level product marketing specialist with over a decade of success leading high-performing teams, devising innovative go-to-market strategies for B2B technology solutions, and rejuvenating well-established brands and product lines to engage diverse audiences.

Achieved measurable results by effectively using marketing analysis to identify target personas, create persuasive messaging, strategic product positioning, and develop compelling content to enhance comprehensive competitive marketing initiatives.

HIGHLIGHTS

HIGH-PERFORMING TEAMS | Founded the Neurodiversity ERG at Okta, fostering accountable and innovative cultures to nurture teams comprising exceptional individuals. Delivered coaching and managerial training to enhance inclusivity for Neurodiverse individuals during offsites, meetings, and daily interactions, resulting in a notable 5% rise in team satisfaction scores.

BREAKTHROUGH CAMPAIGNS | Demonstrated success in cross-disciplinary collaboration to develop innovative campaigns that enhance brand visibility, bolster customer acquisition and retention, and captivate target demographics - Resulting in a 20% augmentation in pipeline generation.

CONTENT CREATION | Created strategic assets embedded within diverse customer journeys, driving a 40% uplift in market-qualified leads (MQLs) and boosting conversion rates by 20% across various campaigns.

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Experience

Work history, roles, and key accomplishments

Director Solutions Marketing

Okta

Jun 2021 - Mar 2023 (1 year 9 months)

Led a team at Okta focused on engaging C-suite executives and using data-driven methodologies to position identity as a fundamental technology supporting essential customer projects. Owned messaging, positioning, and content strategy to articulate how products solve fundamental customer problems and drive value for their businesses.

Team Leadership Cross Functional Collaboration Customer Experience Product Development Positioning Market Analysis Training Development Project Management Strategic Planning

Product Marketing Lead

Cisco (DUO Business Unit)

Sep 2018 - Jun 2021 (2 years 9 months)

Owner of the cross-portfolio narrative for Cisco Zero Trust, evaluating product feature launches, conducting A/B testing, and orchestrating go-to-market campaigns. I managed a team of three and led multimillion-dollar cross-functional initiatives. Additionally, served as Interim Head of Product Marketing for the Duo Business Unit.

Market Analysis Product Management Product Messaging

Product Marketing Manager

Thales (Formerly Gemalto)

May 2018 - Sep 2018 (4 months)

As a product marketing manager at the newly formed team following SafeNet's acquisition by Gemalto (now Thales), facilitated product launches, created content, and supported Go-To-Market strategies. Collaborated with demand generation and account-based marketing teams to enhance product launches.

Content Development Product Development Product Positioning

Market Owner and Customer Program Management

Thales (Formerly Gemalto)

May 2016 - May 2018 (2 years)

Resolved customer satisfaction issues by nurturing customer relationships, handling feature requests, and liaising between customer feedback and research and development. Additionally, created content for product and service launches, including press releases, collateral, presentations, videos, and training materials.

Cross Functional Collaboration Customer Experience Product Roadmapping