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Lizeth Ayala

@lizethayala

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Marketing Manager at Siigo who led LATAM campaigns achieving +56% NPS and reducing CPC to $8 COP.

Colombia

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What I'm looking for

I'm seeking a Marketing Manager position where I can use strategic execution, demand generation expertise, and strategic direction to help brands find, engage, and convert prospects, while retaining and cultivating existing customers.

At Siigo, I lead engagement and retention campaigns across LATAM, surpassing key objectives by up to 90%. The annual RTB campaign achieved an NPS of +56% and a CPC of $8 COP, compared with the company average of $3,182 COP.

I also introduced campaign formats that reached 93% audience engagement and produced marketing content that increased digital-platform visibility and engagement by around 20%. A departmental protocol I created improved response capacity by 80%.

At Logyca, I planned marketing strategies and targeted digital campaigns that accelerated lead generation by 45%. Earlier, at Universidad Externado de Colombia, I exceeded enrollment objectives for the undergraduate Accounting program by over 120% through marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Head of Engagement and Retention Team LATAM

Current

Siigo

Dec 2021 - Present (4 years 10 months)

Led and launched annual campaigns driving implementation, retention, and demand generation for clients in LATAM, consistently surpassing key objectives by 90%. Spearheaded the annual RTB campaign achieving a Net Promoter Score of +56% and a CPC 300 times lower than company average.

Marketing Strategy Demand Generation Customer Retention Campaign Management Content Marketing Video Production Social Media Crisis Management Project Management ERP AI

Marketing Coordinator LATAM

Logyca

May 2019 - Nov 2021 (2 years 6 months)

Planned and executed marketing strategies to position, promote, and generate demand for services. Accelerated lead generation by 45% through targeted digital campaigns and contributed 50% to the marketing team's financial objectives for 2020-2021.

Marketing Strategy Demand Generation Content Marketing Digital Marketing Relationship Marketing Internal Communications External Communications Lead Generation Event Management Team Leadership

Undergraduate Marketing

Universidad Externado de Colombia

Aug 2015 - May 2019 (3 years 9 months)

Maximized enrollment objectives for the undergraduate Accounting program by over 120% through innovative marketing strategies. Tripled participation in the Annual Managerial Accounting Contest after three years of event execution.

Marketing Strategy Event Management Public Relations Digital Marketing Student Engagement Campaign Management

Presidential Assistant - Production

Jorge Barón Televisión

Apr 2013 - Jul 2015 (2 years 3 months)

Participated in the production of 'El Show De Las Estrellas' across more than 55 municipalities in Colombia, overseeing logistics and coordination for over 100 episodes. Coordinated events and press conferences attended by over 3,000 people for celebrations in Mexico.

Production Coordination Logistics Event Management Public Relations Communication Strategy Media Relations Advertising Campaigns

Logistics and Internal Communications Coordinator

Eventomás

May 2012 - Mar 2013 (10 months)

Achieved an 80% satisfaction rate by coordinating relationship-building plans with target audiences. Improved three marketing proposals and managed four projects aimed at enhancing customer loyalty.

Logistics Internal Communications Relationship Management Marketing Proposals Project Management Event Coordination Training Customer Service

Executive Assistant

Cátedra s.a.s

Nov 2011 - Apr 2012 (5 months)

Increased administrative efficiency by 60% by managing key activities for the company's leadership. Collaborated and organized a 20% increase in approval rates.

Administrative Support Efficiency Improvement Public Relations Strategic Alliances Project Coordination

Social Communicator

Ánimo Creativo

Feb 2011 - May 2011 (3 months)

Developed a media plan that generated over fifteen advertising proposals to enhance client visibility. Oversaw budgets and business relationships and created strategic plans for the positioning of three client brands.

Media Planning Advertising Budget Management Client Relations Strategic Planning Team Leadership Communication Skills