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Carolina Palacio

@carolinapalacio1

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I drive marketing growth, partnerships, and client retention across international markets.

Colombia

Message

I'm currently leading strategic marketing initiatives for small and midsize businesses at Beefy Marketing, aligning campaigns with growth goals and sustaining quarterly churn of 1% or less.

I've built partnerships and account strategies across fashion, tourism, and B2B, including sponsorships and brand activations at Inexmoda and luxury travel accounts at Two Travel. I translate client needs into clear priorities, proposals, and growth opportunities across U.S. and international markets.

My work spans digital marketing, paid media, market research, CRM workflows, and cross-functional campaign delivery. I bring native Spanish and C2 English fluency, along with a Master's in Marketing.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

Beefy Marketing

Oct 2025 - Present (11 months)

Spearheaded strategic marketing initiatives for small and midsize business clients, aligning deliverables with growth goals and maintaining client retention with 1% or less quarterly churn. Translated client feedback into actionable marketing priorities and communicated campaign performance through monthly data-driven reports.

Marketing Strategy Campaign Execution Customer Retention Data Driven Reporting Stakeholder Communication Digital Marketing

Partnerships Developer

Inexmoda

May 2024 - Feb 2025 (9 months)

Designed and executed strategic partnership initiatives with major fashion, retail, and lifestyle brands for trade shows, runway shows, and brand activations. Negotiated high-value sponsorship agreements that expanded event visibility and commercial revenue.

Partnership Development Sponsorship Negotiation Event Marketing Brand Activation Marketing Strategy

Account Executive

Two Travel

Dec 2022 - May 2024 (1 year 5 months)

Developed targeted account strategies and custom proposals for luxury travel, MICE, and international destination accounts. Built strategic corporate partnerships within the luxury tourism sector, expanding brand positioning across international markets.

Account Management Proposal Development Partnership Building Luxury Travel International Markets

Paid Media Analyst

VO Agency

Apr 2022 - Dec 2022 (8 months)

Managed and optimized paid media campaigns across Google Ads and social media channels to maximize return on ad spend. Analyzed cross-channel performance metrics and delivered actionable insights to refine audience targeting and engagement.

Paid Media Google Ads Social Media ROAS optimization Analytics performance reporting

Project Manager

Ultim Marketing

Apr 2021 - Dec 2021 (8 months)

Directed digital marketing initiatives from conception to delivery across design, development, and content creation teams. Optimized internal workflows and project tracking systems to accelerate campaign delivery and boost client satisfaction.

Project Management Digital Marketing Workflow Optimization Team Coordination Customer Satisfaction

Adjunct Professor & Marketing Consultant

Colegio Mayor University

Jan 2020 - Nov 2021 (1 year 10 months)

Taught undergraduate courses in marketing, advertising, and business strategy. Consulted for small businesses and restaurants, developing tailored market research, customer segmentation, and go-to-market strategies.

Teaching Marketing Strategy Market Research Customer Segmentation Go To Market Strategy Consulting

Sales Representative

Primo LLC

Mar 2016 - Aug 2019 (3 years 5 months)

Managed strategic B2B accounts across North America, identifying upsell opportunities and delivering customized product solutions. Leveraged CRM to track pipelines, manage client communications, and execute targeted retention workflows.

B2B Sales Account Management Upselling CRM Pipeline Management Customer Retention