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Juliana Mejia Conde

@julianamejiaconde

I lead brand, go-to-market, and demand-generation strategies that increase qualified leads, conversions, and visibility.

Colombia

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What I'm looking for

I'm looking to lead brand, go-to-market, demand-generation, and marketing projects that connect creative strategy with commercial growth, team alignment, and measurable performance.

At WE STUDY WORLD, I lead marketing, web, and sales teams to launch international study destinations and increase qualified lead acquisition by 35%.

I manage go-to-market strategy from brief to launch, coordinate up to 23 content creators, and use Clientify, internal CRMs, and performance analysis to strengthen sales follow-up. My work has increased operational productivity by 25%, consultation sales by 10%, and social media visibility by 30%.

Previously, I led rebranding, multichannel lead generation, and funnel optimization at VIVA STUDIES INTERNATIONAL, improving conversion rates by 21%. At TRES AMIGOS and Hyundai Electronics, I managed marketing and advertising budgets, aligned cross-functional and regional teams, and delivered measurable growth in traffic, conversions, and social communities.

I've spent more than 10 years connecting brand positioning, content, paid media, partnerships, and project delivery to commercial goals. I work fluently in Spanish and English and bring experience leading multicultural teams across Colombia, Canada, Mexico, Peru, Brazil, and Argentina.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

WE STUDY WORLD

Oct 2024 - Present (1 year 11 months)

Leads a team of 7 across marketing, web, and sales, increasing operational productivity by 25% through KPI tracking and coordinated delivery. Directed go-to-market strategy for 7 new international study destinations and increased qualified lead acquisition by 35%.

KPI Tracking Task Prioritization Go To Market Strategy Notion Clientify CRM Social Media Strategy Performance Analysis Budget Management Multi Channel Content

Marketing Director

VIVA STUDIES INTERNATIONAL

Dec 2023 - Sep 2024 (9 months)

Supervised 2 direct reports and aligned partners on priorities and campaign deliverables. Directed end-to-end rebranding and oversaw multichannel lead generation, improving conversion rates by 21% through funnel optimization.

Team Leadership Rebranding Brand Positioning Lead Generation Paid Media Funnel Optimization SEO SEM Project Management Partner Campaigns

Marketing Specialist

TRIP DREAMERS

Oct 2023 - Sep 2024 (11 months)

Coordinated design and marketing projects from briefing through delivery, achieving an average 31% conversion rate from leads to booked appointments. Monitored paid media performance and planned content across 5 social platforms.

Project Coordination Campaign Management Paid Media Conversion Rate Optimization Content Planning Social Media Webinars Educational Content

Marketing Manager, Colombia

OPULENCE EDUCATION GROUP (OEG)

Aug 2023 - Oct 2023 (2 months)

Directed marketing and positioning in Colombia for 3 institutions, onboarding 8 educational agencies and renewing agreements with 6 partners. Organized training for 6 partners and supported events and campaigns.

Marketing Strategy Brand Positioning Agency Management Partnership Development Training Event Coordination Stakeholder Management

Marketing Director

TRES AMIGOS

Nov 2021 - Jul 2023 (1 year 8 months)

Supervised 3 marketing staff and 3 appointment setters, achieving a 30% conversion rate from qualified leads to booked appointments. Administered a USD 77,624 annual marketing budget and increased website traffic by 24% through SEO/SEM.

Team Leadership Budget Management Lead Quality SEO SEM Social Media Growth Partnership Building Project Management Content Approval

LATAM Advertising Coordinator

HYUNDAI ELECTRONICS

Dec 2020 - Nov 2021 (11 months)

Supervised 5 team members and an external advertising agency, aligning teams in Mexico, Peru, and Colombia on regional messaging and campaigns. Controlled a USD 223,000 annual advertising budget and increased social media community by 35%.

Team Supervision Budget Management Campaign Management Regional Coordination Social Media Strategy Content Planning Performance Monitoring

Advertising Coordinator

CONSTRUCCIONES Y URBANIZACIONES

Mar 2019 - Jul 2020 (1 year 4 months)

Guided 2 team members and an external agency, overseeing digital projects from planning through execution. Coordinated SEO, SEM, and organic channel improvements, contributing to a 20% increase in website traffic.

Team Leadership Digital Project Management SEO SEM Paid Social Performance Analysis Creative Development

Brand Coordinator

OSCAR HERNANDEZ PEDIATRIC PRACTICE

Sep 2016 - Feb 2019 (2 years 5 months)

Directed brand redesign and positioning for specialized pediatric services, growing Instagram to 10,000 followers and building a Facebook community of 6,000 followers. Created brand guidelines and advertising copy.

Brand Redesign Brand Positioning Social Media Management Content Creation Brand Guidelines Copywriting

Advertising & Communications Specialist

UNIVERSIDAD DE IBAGUÉ

Jan 2016 - Aug 2016 (7 months)

Oversaw social media and communications for the Project Management and Social Responsibility units. Authored an identity and communication manual and supported concept development, design, and logistics for educational events.

Social Media Management Communication Skills Campaign Development Event Coordination Identity Content Creation