Looking for a job

Juan Felipe Charry Durán

@juanfelipecharrydurn

Message

I drive B2B client acquisition and account growth through performance-based commercial partnerships.

Colombia

Message

What I'm looking for

I'm looking to grow B2B client acquisition, enterprise account management, and commercial partnerships through relationship-focused, performance-driven work.

I've managed Procero Consulting's commercial relationship with Samsung Peru, generating more than USD $3M in sales in 10 months through a CPA/CPL performance model with zero client risk exposure.

I prospect enterprise clients across Latin America, develop partnerships with programmatic publishers and technology partners, and grow accounts through pipeline management, reporting, and upsell conversations.

Beyond B2B sales, I've built outreach campaigns and relationship programs for Unicaribe, Gobernación del Magdalena, FEDEGAN, and Fundación, including mapping 1,000+ alumni and growing digital communities of cattle ranchers nationwide.

Experience

Work history, roles, and key accomplishments

Current

Digital Advisor

Current

Gobernación del Magdalena

Jan 2025 - Present (1 year 8 months)

Led the 'Estímulos para los Cultores del Magdalena' initiative, developing a comprehensive directory of cultural managers across the department. Organized networking and cultural preservation events and managed outreach campaigns to identify and activate cultural managers.

outreach campaigns Database Building Event Organization Community Engagement Prospecting

Current

Head of Alumni Office

Current

Institución Universitaria del Caribe (Unicaribe)

Jan 2025 - Present (1 year 8 months)

Characterized and mapped over 1,000 alumni, building a structured database of career profiles and engagement status. Produced and coordinated 'Historias de Éxito' events and designed multi-channel outreach campaigns to reconnect with dormant alumni.

CRM Management Database Building Event Coordination outreach campaigns Community Building Relationship Management

Current

Business Development & Account Manager

Current

Procero Consulting

Jul 2024 - Present (2 years 2 months)

Managed the end-to-end commercial relationship with Samsung Peru, generating over USD $3M in sales in 10 months under a performance-based model. Prospected and acquired enterprise clients through direct outreach and developed commercial partnerships with programmatic publishers and technology partners.

B2B Sales Account Management Client Acquisition Outbound Prospecting Partnership Development Pipeline Management performance reporting CPA CPL

Communications Advisor

Alcaldía Municipal de Fundación

Jan 2024 - Oct 2024 (9 months)

Designed the political and institutional communication strategy for the municipal administration. Positioned the mayor as the highest-approval local government leader in Magdalena in 2024, with the campaign recognized with the Politik Award for Best Mayor in Colombia 2024.

Communication Strategy Political Campaigns Public Relations Brand Positioning

Digital Analyst

Federación Colombiana de Ganaderos (FEDEGAN)

Nov 2021 - Jul 2023 (1 year 8 months)

Managed vendor and agency relationships to execute paid digital campaigns at national scale. Developed outreach campaigns and partner relationships to build digital communities reaching thousands of cattle ranchers nationwide.

Google Ads Google Analytics Digital Campaigns Vendor Management Community Building Performance Analysis

Community Manager

Brasil Colombia S.A.S.

Jan 2020 - Nov 2021 (1 year 10 months)

Managed social media and Meta Ads campaign support for public and private B2B clients. Participated in institutional rebranding processes, brand manual development, and client communications.

Social Media Management Meta Ads Branding Client Communication