Godwill Kiprop
@godwillkiprop
Junior performance marketing specialist optimizing Meta and Google Ads with data-driven results.
KenyaWhat I'm looking for
I’m a Junior Performance Marketing Specialist with hands-on experience planning, launching, and optimizing Meta and Google Ads campaigns. I monitor performance and continually adjust budgets, bids, audience targeting, and creatives, using A/B testing to drive measurable outcomes.
At Titan Solutions, I created and optimized Meta Ads campaigns from launch to scale, improving efficiency by reducing cost per lead by 35% through audience refinement and optimization. I also increased qualified lead volume by 40% using A/B testing and funnel optimization, while supporting accurate tracking with Meta Pixel and Conversion API. Previously, I generated 150+ qualified B2B leads at Lunaris Software and managed Meta and Google Ads as a freelancer on Upwork, achieving 162 qualified leads at $6.45 CPL and reducing acquisition cost by 64% through testing and optimization.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Titan Solutions
Jul 2025 - Jul 2026 (1 year)
Created and optimized Meta Ads campaigns from launch to scale by monitoring budgets, bids, targeting, and creatives. Reduced cost per lead by 35% and increased qualified lead volume by 40% using A/B testing and funnel optimization.
Lead Generation Specialist
Lunaris Software
Feb 2024 - Jun 2025 (1 year 4 months)
Supported digital marketing campaigns through reporting and audience research. Generated 150+ qualified B2B leads and improved lead-to-meeting conversion by 25% while building CRM workflows and tracking KPIs.
Managed Meta and Google Ads campaigns to generate 162 qualified leads at a $6.45 CPL. Reduced acquisition cost by 64% through optimization and testing.
Education
Degrees, certifications, and relevant coursework
Mount Kenya University
Bachelor of Commerce, Business Administration
Earned a Bachelor of Commerce with a focus on Business Administration at Mount Kenya University.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
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