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Jay Mulusa

@jaymulusa

Performance Ads Specialist at Generation Space Kenya Ltd who revived a house and patio warmer line to about KES 20,000 in daily sales.

Kenya
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At Generation Space Kenya Ltd, I sustained 3 to 5x ROAS on an integrated Google and Meta budget and managed Google Ads and programmatic campaigns across computing, phones, gaming and electronics. I also revived a house and patio warmer line, bringing it to about KES 20,000 in daily sales for two straight weeks.

At Hyssop Properties, I generated 123 qualified property leads in three months and cut cost per lead by 27% through audience targeting and creative refinements. My film and media training shapes how I direct video ad creative.

Experience

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Education

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Moi University logoMU

Moi University

Bachelor of Theatre, Film & Media Studies, Theatre, Film & Media Studies

2017 - 2022

Bachelor of Theatre, Film & Media Studies from Moi University from 2017 to 2022.

Google Skillshop logoGS

Google Skillshop

AI-Powered Shopping Ads, AI-Powered Shopping Ads

Completed the AI-Powered Shopping Ads certification from Google Skillshop.

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