Lisa Chaudhuri
@lisachaudhuri
I build data-driven digital campaigns that grow leads, traffic, conversions, and ROI.
What I'm looking for
I've led digital campaigns for ARC Documents Solutions India, managing Google and Facebook Ads for India and US markets while improving lead generation, ROI, search traffic, and campaign performance.
At Emami Frank Ross, I promoted the Frank Ross App, Starmark, AMRI, and Emami products through social media, Google Ads, push notifications, SMS, email, and app-focused campaigns. I also managed online reputation and coordinated digital, BTL, and ATL creative with agencies.
Across 9+ years in digital marketing, I've worked across SEO, PPC, analytics, marketing automation, email marketing, online PR, and cross-functional delivery. I recently stayed current through GA4 certification and AI-for-marketers training, and I'm ready to restart my career after family leave.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant
ARC Documents Solutions India Pvt. Ltd.
Apr 2021 - Apr 2023 (2 years)
Executed and managed Google and Facebook Ads campaigns to achieve lead generation targets, enhancing campaign effectiveness by analyzing performance data and collaborating with Google representatives. Increased search traffic by creating and optimizing lead-generating landing pages and managed email marketing campaigns through Mailchimp.
Education
Degrees, certifications, and relevant coursework
Army Institute of Management, Kolkata
Master of Business Administration, Marketing
2010 - 2012
Pursued an MBA in Marketing, gaining expertise in marketing strategy and management.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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