Lisa Chaudhuri

Managed Google and Facebook Ads campaigns for ARC India to achieve lead generation targets.
Achieved 50% performance boost.
• Increased search traffic.
• Researched new advertising opportunities for growth.
• Analyzed performance data to improve campaign effectiveness.
• Managed Google Analytics and Google Search
• Team Coordination
• Drove email marketing campaigns
• Monthly report.

Executed, managed, and optimized Google and Facebook Ad campaigns for both US and India markets.

Lead generation and ROI growth.
• keyword research, and managed campaign budgets.
• Team Coordination
• Email marketing campaigns
• Managed social media marketing.
Performance and competitor analysis.
• Managed conversion tracking and tag updates.
• Maintained SEO best practices across ARC websites.

Managed marketing campaigns for the Emami Frank Ross App, Starmark, and AMRI.
• Social media management.
• Created whiteboard videos for brand promotion.
• Managed Google Ad campaigns to increase app downloads.
• Worked on push notifications, coupon codes, banner ads, SMS, and email marketing.
• Agency coordination for digital, BTL, and ATL creative, radio and TVC campaigns.
• Managed ORM

Project: "Methodology of Developing a Market Map" — collected data on aircraft suppliers, products, and aerospace
companies, focusing on systems, parts, and sub-parts related to commercial aircraft.
• Continuously reviewed data to select the final research product (Aircraft Actuators) for market mapping.
• Developed presentation and market presence map identifying key market players and leaders.

Grade: 7

Activities and societies: Won HR activity at AIMK Annual College Fest "Inferno 2011." • Represented college (AIMK) in the HR activity "Human Angel" at 'Genesis,' organized by IISWBM.

Pursued an MBA in Marketing, gaining expertise in marketing strategy and management.

Activities and societies: Assisted in college workshop on 'Capacity Building of Women Managers in Higher Education,' organized by UGC.