Anita Mehra
@anitamehra
Digital Marketing Manager at GoToUniversity who generated 1,000+ monthly leads and improved marketing ROI by 25%.
IndiaWhat I'm looking for
At GoToUniversity, I designed and executed digital marketing campaigns that generated 1,000+ leads monthly across Asia, Canada, and the UK. I also managed paid media budgets across Google, Meta, and TikTok Ads, reallocating spend to improve marketing ROI by 25%.
I built a digital content calendar that increased online community engagement by 30%, using strategic planning and Generative AI. My work there also included SEO initiatives, webinar landing pages, and email campaigns that contributed to a 20% increase in event registrations.
At Brandvertising Arena, I worked on organic and paid campaigns that increased brand awareness and sales by 20%. I managed Meta Ads spend for client campaigns and developed SEO- and UX-optimized WordPress and Shopify websites.
As a part-time Trainer and Acquisition Specialist at Corporate Infocom Pvt. Ltd., I conducted virtual training for 1,000+ students across India and supported client acquisition. Through freelance projects, I managed social media and paid advertising campaigns and built WordPress websites for clients.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
GoToUniversity
Mar 2024 - May 2026 (2 years 2 months)
Designed and executed end-to-end digital marketing campaigns, generating 1,000+ leads monthly across Asia, Canada, and UK. Owned paid media budgets across Google, Meta, and TikTok Ads, achieving a 25% improvement in marketing ROI.
Freelance Marketing Consultant
Self Employed
Jan 2021 - Dec 2023 (2 years 11 months)
Managed social media and paid advertising campaigns for clients across EdTech and D2C industries, increasing engagement by 40%. Provided marketing consultations and built WordPress websites.
Advertising & Marketing Coordinator
Brandvertising Arena
Apr 2022 - Sep 2023 (1 year 5 months)
Increased brand awareness and sales by 20% through integrated organic and paid marketing campaigns. Managed 4+ client accounts and oversaw monthly Meta Ads spend of ₹1L+.
Trainer and Acquisition Specialist
Corporate Infocom Pvt. Ltd.
Feb 2019 - Jan 2022 (2 years 11 months)
Conducted virtual training programs for 1,000+ students on digital marketing strategies and played a key role in client acquisition by pitching services and tailoring solutions.
Education
Degrees, certifications, and relevant coursework
Model College of Arts, Commerce, and Science, Mumbai University
Bachelor of Management Studies, Finance
Grade: A+
Bachelor of Management Studies in Finance from Model College of Arts, Commerce, and Science, Mumbai University, completed in 2021 with grade A+.
GoDaddy Academy
Digital Marketing Professional, Digital Marketing
Digital Marketing Professional certification from GoDaddy Academy.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
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