Open to opportunities

Lisa Airvolk

@lisaairvolk

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Performance marketing and real estate professional blending data-driven strategy with sales execution.

Germany

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What I'm looking for

I am seeking a role where I can combine performance marketing and real estate/sales expertise, work cross-functionally, and drive measurable conversion and partnership growth.

I am a performance marketing and real estate professional who combines data-driven marketing, web analytics, and practical sales experience to drive measurable results across the full customer journey. I have led real estate sales processes, developed international marketing campaigns, and built partnerships to increase lead generation and conversion.

I co-developed a "Fly-to-Buy" concept and supported international project marketing while implementing CRM and analytics tools like HubSpot and Google Analytics 4. I bring entrepreneurial ownership, cross-location collaboration experience, and a results-focused mindset to roles that require both strategic marketing and hands-on sales execution.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder, Concept Development

Current

Fly-to-Buy Real Estate

May 2025 - Present (10 months)

Developed the 'Fly-to-Buy' concept including business plan, website and operational framework to drive lead generation and conversion for DACH buyers in the Riviera market.

Business Development Lead Generation Conversion Optimization Partner Management

Performance Marketing Trainer

IU Academy

Sep 2025 - Feb 2026 (5 months)

Delivered training in search engine marketing (SEA & SEO), data-driven marketing strategy, and web analytics, enabling learners to implement KPI-driven performance measurement and conversion strategies.

SEA SEO Web Analytics KPIs Data Driven Marketing Conversion Optimization Customer Journey Mapping Training

Real Estate Sales Advisor

Eschner Immobilien

Sep 2024 - Sep 2025 (1 year)

Managed and qualified property prospects across the full sales funnel, planned and conducted viewings, and coordinated financing and contract processes to increase closing rates.

Real Estate Sales Lead Qualification Property Viewings Sales Strategy Client Advisory Negotiation

Influencer & PR Marketer

Riviera Invest

Jan 2024 - Jul 2024 (6 months)

Supported international real estate marketing campaigns and brand positioning through social media content and coordinated communication across international stakeholders.

Influencer Marketing PR Social Media Content International Marketing Positioning Content Creation

Customer Success Manager

Layover Solutions GmbH

Jun 2023 - Dec 2023 (6 months)

Built B2B partnerships with airlines and hotels, implemented HubSpot for multi-location sales, and supported location expansion and onboarding to drive account management and lead generation.

& Customer Success B2B | Partnerships HubSpot Onboarding Account Management Lead Generation Operations

Sales Representative Europe

Patricia Govea

Apr 2022 - Nov 2022 (7 months)

Supported European market entry by building B2B acquisition pipelines, establishing sales structures in Spain and Luxembourg, and creating marketing and PR presence including event representation.

B2B Sales Pipeline Development PR Sales Structures

Social Media Content Creator

Katharina Grosam

Apr 2022 - Jul 2022 (3 months)

Managed Instagram growth, conceptualized and produced reels and event content, analyzed engagement metrics for optimization, and managed community interactions.

Reels Content Creation Social Media Analytics Community Management

Education

Degrees, certifications, and relevant coursework

Perform Better Institute

Certified Personal Trainer (NASM CPT), Personal Training

Certified Personal Trainer (NASM CPT) training in progress focusing on personal training competencies.

IU Academy

Performance Marketing Training, Performance Marketing

2025 - 2026

Performance Marketing Training (SEA, SEO, Data-Driven Marketing & Web Analytics) undertaken remotely from 09/2025 to 02/2026.

Academy of Sports

Certified Nutritionist, Nutrition

2021 - 2021

Certified Nutritionist (DEKRA-certified) completed in 2021 focused on nutrition principles.

Martin-Behaim-School, Darmstadt

State-Certified Business Administrator, Marketing & Business Administration

2014 - 2016

State-Certified Business Administrator (DQR-Level 6) with focus on Marketing & Business Administration; Europass-documented qualification completed 2014–2016.