Maria Shafranova

Co-founded and led a project focused on an online guide for life and travel in Germany, significantly increasing organic web traffic to over 50,000 visitors. Recruited and managed a team of freelancers, and was responsible for the creation and optimization of affiliate programs and landing pages.

Managed Affiliate and Product & Price comparison channels, driving growth through KPI analysis and strategic sales planning, achieving significant improvements in ROI. Acquired and developed new affiliate partnerships, leading contract negotiations to expand the affiliate network and support growth initiatives.

Managed strategic performance growth for global clients in the DACH region through consultation, campaign planning, execution, and optimization. Identified and resolved technical and performance-related account issues, collaborating with global teams to align partnership campaigns with broader growth objectives.

Built and independently managed the Affiliate Marketing channel for the German market, including partner recruitment and establishing reporting using Looker Studio. Coordinated tracking optimization, evaluated and implemented a new commission model, and planned and optimized campaigns through performance and competitive analyses.

Studied International Management at Osnabrück University of Applied Sciences. Gained knowledge in various aspects of international business.

Completed an ERASMUS Semester focusing on International Business at DEUSTO University. Expanded knowledge in global business practices.

Obtained a Diploma in Interpreting and Translation from Immanuel Kant Baltic Federal University. Developed strong linguistic and translation skills.