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Hiba El Bettach

@hibaelbettach

I drive digital advertising growth through campaign optimization, product strategy, and cross-functional collaboration across international markets.

Germany

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What I'm looking for

I'm looking for opportunities in sales, consulting, and marketing where I can enhance my experience and apply my skills in growth, data analysis, financial reporting, lead generation, and campaign optimization.

At Shopfully GmbH, I lead growth initiatives for digital retail advertising campaigns across European and Australian markets. I own advertising products from planning and testing through performance analysis, optimization, and go-to-market adaptation.

I use KPIs including CTR, engagement rate, VTR, CPCV, CPM, CPE, completion rate, and viewability to turn campaign data into actionable recommendations. I also work with Sales, Product, Ad Operations, Engineering, publishers, SSPs, DSPs, and measurement providers to improve inventory quality and campaign performance.

My background spans key account onboarding, US sales, business development, online marketing, finance, and accounting. I bring experience in lead generation, customer training, A/B testing, reporting, partnership management, and international sales strategy.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Specialist

Current

Shopfully GmbH

Mar 2024 - Present (2 years 6 months)

Led strategic growth initiatives for digital retail advertising campaigns across multiple European markets. Owned the end-to-end lifecycle of advertising products, from campaign planning to performance analysis and optimization.

Digital Advertising Campaign Management KPI Analysis A B Testing Product Management Data Analysis Excel PowerPoint Word CRM Sage 100 Confluence Jira

Current

Key Account and Onboarding Manager

Current

Packshack

Jul 2022 - Present (4 years 2 months)

Acting as the main point of contact for key account matters and developing customer onboarding processes. Managed a team of onboarding specialists and collaborated with internal teams to ensure timely delivery and resolution of issues.

Key Account Management Customer Onboarding Training Team Management CRM Billing

US Sales Representative-Internship

Mint Medical Inc.

Jan 2022 - Jul 2022 (6 months)

Conducted market analysis and research to target top accounts, generated sales leads, and made successful demos. Performed negotiations and pricing discussions, and contributed to customer contract discussions.

Sales Lead Generation Market Research Negotiation Customer Success Software Training

Business Development Internship

Inuvet GmbH

Apr 2021 - Aug 2021 (4 months)

Conducted market research to identify potential opportunities and assisted in developing marketing materials. Supported the team in identifying and contacting potential clients and maintaining relationships with existing clients.

Market Research Business Development Marketing Materials Client Relations Reporting

Online Marketing Assistant

Kenz Media

Sep 2020 - Dec 2020 (3 months)

Assisted in the development of online marketing campaigns and created engaging content across digital channels. Monitored and analyzed campaign performance to identify areas for improvement.

Digital Marketing Content Creation Social Media Email Marketing Campaign Analysis

Business Development Manager-Internship

Matious Digital

Apr 2020 - Sep 2020 (5 months)

Helped with daily ad-operations, campaign management, optimization, and reporting. Assisted with monthly accounting, finance, and cashflow management processes.

Ad Operations Campaign Management Accounting Finance Social Media Email Marketing

Education

Degrees, certifications, and relevant coursework

Hochschule für Wirtschaft und Gesellschaft Ludwigshafen

Master of Business Administration, Business Administration

2020 - 2022

Pursued a Master of Business Administration in an English program with a double degree, in exchange with the National School of Business and Management.