Looking for a job

Martina Georgieva

@martinageorgieva

Message

I drive data-informed commercial and growth marketing across international markets.

Germany

Message

What I'm looking for

I'm looking to lead data-driven commercial or growth marketing initiatives, partnering across teams to improve pricing, campaigns, GTM execution, customer acquisition, and measurable business performance.

At Spread Group, I steer promotional, commerce marketing, and pricing strategies across Europe and North America, partnering with Sales, Marketing, Finance, Data, and Business Analytics to improve sales, margin, engagement, and decision-making.

I've led growth and marketing work at BookingKit, INDUSTRIA Technology, and as a freelance consultant, spanning demand generation, SEO, performance marketing, GTM alignment, budgets, and A/B testing. I also co-founded StudyHub and CareerHub, building initiatives that support students and early-career job seekers.

Experience

Work history, roles, and key accomplishments

Current

Commercial Manager

Current

Spread Group

Feb 2024 - Present (2 years 7 months)

Steer promotional, commerce marketing, and pricing strategies across Europe and North America. Partner with cross-functional teams to translate goals into actionable commercial initiatives and lead performance reviews and A/B testing.

SQL R A B Testing Power BI Looker Commercial Strategy Promotional Planning Pricing Optimization Campaign Execution Stakeholder Alignment

B2B Growth Marketing Manager

BookingKit

Aug 2023 - Feb 2024 (6 months)

Spearheaded evaluation and optimization of marketing and pricing strategies. Developed and executed outbound and inbound marketing activities, including content development, SEO optimization, and performance marketing.

Google Analytics Data Studio Meta Business Google Ads Google Tag Manager Sistrix Salesforce HubSpot Marketo A B Testing SEO SEA Agile Kanban Scrum SAFe

Marketing Manager

INDUSTRIA Technology

Jan 2021 - Aug 2023 (2 years 7 months)

Evaluated and optimized marketing and pricing strategies, enhancing overall service and product performance. Led a team of 3 marketers and copywriters, setting KPIs and coordinating strategies across departments.

Marketing Strategy Team Leadership KPI Setting Agile Kanban Scrum SAFe Performance Marketing A B Testing Budget Management Social Media

Freelance Marketing Consultant

EnhanCV, NGO Bilitis, TedEx and more

Jan 2017 - Dec 2022 (5 years 11 months)

Advised various product companies, NGOs, and tech firms on effective marketing strategies. Conducted in-depth company profile and objective analyses to shape optimal marketing strategies, budgets, and plans.

Marketing Strategy Branding Positioning Communication Skills Performance Marketing Digital Advertising Conversion Rate Optimization

Marketing Manager

Grind Web Studio

Jan 2018 - Dec 2020 (2 years 11 months)

Crafted a long-term marketing strategy, enhancing growth marketing, brand awareness and reputation. Created compelling content showcasing expertise in e-commerce and product solutions.

Growth Marketing Brand Awareness Content Creation Market Research Agile Google Ads Facebook Ads LinkedIn Ads A B Testing Social Media Management

Intern PR Specialist

3CON PR Agency

Jun 2017 - Dec 2017 (6 months)

Participated in daily communication with the media, sending press releases, and preparing texts for social networks and publications. Created and maintained customer demand databases and PR strategies.

PR Media And Communications Press Releases Social Media Database Management Event Strategy