Open to opportunities

Sadie Buckhannon

@sadiebuckhannon

Message

Senior marketing leader crafting data-driven, multi-channel campaigns and creative strategy.

United States

Message

What I'm looking for

I’m looking to lead senior-level marketing and campaign strategy—partnering with product and business leaders to deliver measurable growth through data-driven, multi-channel creative, content, and execution systems at global scale.

I’m a marketing leader with 10+ years of experience in Marketing, Campaign, and Project Management within Technology, E-commerce, and Retail. I bring proven strength in leading global teams, setting creative and strategic direction, and delivering results through paid and nonpaid channel strategies.

At Amazon, I’m currently a Creative Strategy Manager, leading a global creative strategy team across the U.S., EMEA, and APAC. I’ve spearheaded end-to-end redesign work to improve candidate engagement and conversion, launched and scaled operations in Japan with $2M+ annual cost reduction, and streamlined cross-team content approvals to reduce project delays by over 50%.

Previously, as a Senior Content Marketing Lead and Marketing Strategist, I built full-funnel campaign strategies across the U.S., Canada, and Mexico, driving 5M+ website visitors and 500k+ conversions since 2021. I’ve created content calendars anchored in EVP/RTB, led tentpole campaign execution across website, email, and SMS, and used Adobe and QuickSight analytics, A/B testing, and MarTech automation to optimize performance and scale impact.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategy Manager

Current

Amazon

Oct 2024 - Present (1 year 8 months)

Led a global creative strategy team across the U.S., EMEA, and APAC, setting high-impact priorities and coaching team members through weekly 1:1s. Drove major initiatives including redesigning Amazon’s homepage hiring experience and launching Japan operations, reducing annual costs by $2M+ and delivering 900+ localized assets.

Creative Strategy Cross functional Leadership Marketing Operations Content Strategy Localization Stakeholder Management A B Testing Project Management

Senior Content Marketing Lead

Amazon

Jul 2024 - Oct 2024 (3 months)

Partnered with global business stakeholders and product teams to define priorities and translate research into audience-specific content strategies. Led end-to-end tentpole campaigns across website, email, and SMS, identifying market-driven optimization opportunities for measurable long-term success.

Content Marketing Messaging Strategy Market Research Consumer Insights Marketing Analytics Campaign Execution Customer Journey Mapping Email Marketing SMS Marketing

Marketing Strategist

Amazon

Aug 2021 - Jul 2024 (2 years 11 months)

Built full-funnel national campaign strategies across the U.S., Canada, and Mexico, driving 5M+ website visitors and 500k+ conversions since 2021. Created 360 content marketing programs across paid and mass media, including a redesigned homepage attracting 6M+ monthly visitors and lifecycle email strategy for 2.9M dormant subscribers.

Campaign Management Content Strategy Digital Advertising Market Research A B Testing Marketing Technology QuickSight Product Marketing

Senior Marketing Manager

Q.E.P. Co., Inc.

Aug 2018 - Aug 2021 (3 years)

Led content strategy teams across North America, managing 10+ product marketers, site merchandisers, and graphic designers. Planned and executed 15 global events, increasing lead generation by 20% and attendee satisfaction by 15%, while optimizing ecommerce experience to deliver 27% YoY sales growth.

Content Strategy Brand Management Event Marketing Ecommerce Team Leadership Product Marketing Project Planning Marketing Analytics Cross functional Coordination

Corporate Marketing Coordinator

NN, Inc.

May 2018 - Jul 2018 (2 months)

Evaluated competitor performance and defined marketing KPIs to measure marketing effectiveness. Built a global database of 50+ plant profile fact sheets and supported RFP partnerships, contributing to a 15% increase in proposal acceptance rates.

KPIs Market Research Competitive Analysis Database Management RFP Coordination Partnership Development Marketing Operations

Marketing Assistant

Positive Approach Group

Oct 2017 - Apr 2018 (6 months)

Coordinated virtual and in-person event logistics and created marketing assets including social graphics, blog posts, and email campaigns to increase engagement and brand visibility. Assisted with maintaining the company website to ensure accurate, up-to-date information for prospects.

Event Coordination Social Media Content Content Writing Email Marketing Graphic Design Website Support Digital Marketing