Open to opportunities

Caili Elwell

@cailielwell

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Strategic marketing and communications leader driving community-focused brand growth.

United States

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What I'm looking for

I seek a mid-to-senior role where I lead brand storytelling and partnerships, drive measurable growth, mentor teams, and work within mission-driven, collaborative cultures focused on community and values.

I am a strategic, relationship-focused marketing leader with 15+ years creating multichannel campaigns, influencer partnerships, and community-driven storytelling that scale visibility and revenue. I partner with founders and cross-functional teams to define brand voice, lead creative direction, and deliver measurable growth across digital and retail channels.

My work includes building franchise and retail training programs, growing affiliate and influencer programs, and producing editorial and SEO-optimized content that increased website traffic and sales. I bring a values-aligned approach to brand strategy, operational consistency, and audience engagement to create lasting customer relationships.

Experience

Work history, roles, and key accomplishments

Brand Experience Strategist

Sea Love

Jan 2025 - Jul 2025 (6 months)

Partnered with the Founder to merchandise boutique and franchise locations, led franchise training and social media strategy, and grew affiliate partnerships to drive revenue and consistent customer experience.

Merchandising Social Media Strategy Affiliate Marketing Customer Experience Retail Operations

Columnist

edible Maine

Jun 2021 - Mar 2025 (3 years 9 months)

Pitched and wrote feature stories and recipes, coordinated photoshoots with editors and creative teams, and conducted interviews and recipe testing for published articles.

Feature Writing Recipe Development Interviewing

Copywriter and Marketing Freelancer

Freelance

Jan 2024 - Jan 2025 (1 year)

Developed brand stories, website and email copy, SEO-optimized content, and social strategies for clients, improving search visibility and audience engagement.

Copywriting SEO Email Marketing Content Strategy Social Media Brand Voice Analytics

Founder & Brand Strategist

Caili Elwell Designs

Feb 2020 - Apr 2024 (4 years 2 months)

Founded a brand consulting practice, wrote copy and created curated content for 20+ clients, and developed niche branding strategies that increased client engagement and sales.

Brand Strategy Consulting Copywriting Content Creation Storytelling Revenue Growth Brand Identity

Multichannel Marketing Manager

Skordo

Mar 2023 - Dec 2023 (9 months)

Managed digital marketing (PR, email automation, events, partnerships), grew website traffic 45% and online sales 30% via SEO, email automation, and influencer collaborations, and drove events that increased in-store sales 25%.

Digital Marketing SEO Email Automation Influencer Partnerships Event Marketing PR Content Creation Budget Management

Digital Strategist

Advocate Media USA

Jun 2022 - Jan 2023 (7 months)

Managed digital strategy for MAINE and MAINE HOME+DESIGN magazines, created editorial calendars, analyzed Google Analytics, tested SEO, and improved digital productivity and creative workflows.

Digital Strategy Google Analytics Cross Functional Collaboration Reporting

Visibility + Brand Writer

Pulp+Wire

Oct 2021 - Jun 2022 (8 months)

Managed copywriting and outreach, pitched the Founder to media and events, produced a podcast, and developed editorial and marketing calendars to grow brand visibility.

Copywriting Podcast Production Partnership Development Events Content Management

Digital Brand Storyteller

Pulp+Wire

Jun 2021 - Oct 2021 (4 months)

Wrote social content, scheduled and reported analytics, A/B tested brand voices, and developed brand stories and SOPs for digital activations to refine client messaging.

Social Media Analytics A B Testing Brand Development Content Writing PR

Sales Consultant

Masello Salon Services

Mar 2019 - Mar 2020 (1 year)

Managed relationships with 127 salons, increased territory revenue 55% and brand awareness 30% through education, social promotion, and coordinated in-person trainings.

Account Management Sales Growth Relationship Building Territory Management Product Training Customer Support