Looking for a job

Carla Minks

@carlaminks

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I build revenue-driving email and digital marketing campaigns, teams, and e-commerce growth strategies.

United States

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What I'm looking for

I'm looking to lead digital and email marketing campaigns, develop high-performing teams, and drive measurable engagement, revenue, and growth through cross-functional collaboration.

I've led digital and email marketing for Grand Canyon Education, John Wiley & Sons, and Books-A-Million, managing client marketing needs, campaign strategy, and teams that deliver on brand standards and deadlines.

My campaigns increased sales 20% at John Wiley & Sons, lifted open rates from 12% to 50%+, grew Link2Gov affiliate growth by 150%+, and supported Books-A-Million's largest national digital event.

Experience

Work history, roles, and key accomplishments

Regional Marketing Manager

Grand Canyon Education

Jan 2021 - Dec 2023 (2 years 11 months)

Managed all marketing requests of education clients, including Grand Canyon University, Orbis, and U.S. military. Supervised three direct reports and ensured deliverables met branding standards and delivery dates.

Marketing Management Client Management Project Management Email Marketing Print Marketing Web Marketing Analytics

Marketing Automation Manager

John Wiley & Sons

Jan 2017 - Dec 2021 (4 years 11 months)

Developed and implemented aggressive email campaigns focused on increased revenue and leads. Improved KPIs threefold and increased sales by 20% through effective email strategies.

Email Marketing Eloqua Marketing Automation Campaign Management B2B Marketing B2C Marketing Database Management KPI Improvement

Digital Marketing Manager

Books-A-Million

Jan 2016 - Dec 2017 (1 year 11 months)

Led and developed a 6-member team of digital marketers and merchandising staff focused on driving e-commerce sales. Directed the largest national digital event in company's history by live streaming the Harry Potter midnight release.

Digital Marketing Team Leadership Ecommerce Affiliate Marketing Content Marketing Live Streaming Branded Blog

President

Dog House Ventures, LLC

Jan 2012 - Dec 2014 (2 years 11 months)

Oversaw daily activities for an LLC focused on consulting new authors and non-published writers. Developed robust marketing and business plans and utilized SEO, SEM, and PPC to optimize conversion rates.

SEO SEM PPC Online Advertising Analytics WordPress MySQL Business Planning Consulting

Director of Marketing

Performance Learning Systems, Inc.

Jan 2008 - Dec 2011 (3 years 11 months)

Led and developed an aggressive market team with expertise in email, print, and PPC advertising. Consistently increased sales by 25% through marketing efforts and executed A/B testing campaigns.

Marketing Strategy Email Marketing Print Marketing PPC Advertising A B Testing CTR Optimization Corporate Communications

Director of Marketing

Link2Gov Corporation

Jan 2003 - Dec 2006 (3 years 11 months)

Developed and managed e-marketing campaigns during tax season through collaboration with credit card companies. Led RFP development and proposal processes and achieved a 60% win rate.

E marketing Campaign Management RFP Development Proposal Writing Partnership Management Affiliate Growth Organic Growth