Open to opportunities

Lina Triana

@linatriana

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Bilingual business development and partnerships leader driving crypto, Web3, and market expansion.

United States

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What I'm looking for

I seek senior roles driving market expansion, strategic partnerships and go-to-market execution in crypto/Web3-friendly companies with strong compliance and growth focus.

I am a bilingual (English C1, native Spanish) business development and partnerships leader with 10+ years driving growth across Crypto, Blockchain, Web3, FinTech and DLT in the U.S., Europe, LATAM, Dubai and Estonia. I have led cross-border expansion into 17+ European markets, secured Mastercard approval for a crypto-fiat debit card, and scaled teams and partnerships to deliver measurable revenue and operational improvements.

My strengths include go-to-market strategy, regulatory compliance, tokenization, ecosystem growth and building B2B alliances. I have directed large budgets and international events, negotiated multi-million-dollar agreements, and implemented governance that improved support efficiency, resource optimization, and customer repurchase rates.

Experience

Work history, roles, and key accomplishments

Chief Executive Officer

United Crypto

Jan 2019 - Jan 2025 (6 years)

Led cross-border expansion into 17+ EU markets and UK, secured MasterCard approval for a crypto-fiat card, negotiated multimillion-dollar partnerships, and improved operational efficiency (support tickets down 90%, resources optimized 40%).

Go To Market Partnerships Regulatory Compliance Strategic Partnerships Crypto Payments Stakeholder Management Cross Border Expansion Operations Management

Project Manager - Marketing & Events

Cue Producciones

Jan 2017 - Jan 2019 (2 years)

Managed international marketing and event productions, delivering 360° coverage for 5+ events, launched POP products generating €25,000+ profit per event and achieved product margins over 60%.

Event Management Marketing Budget Management Product Launches Logistics Client Relations

General Manager

ESIMET IPS

Jan 2013 - Jan 2017 (4 years)

Secured regulatory licenses and built national partnerships driving 40% of revenue, negotiated supplier terms to improve cash flow, and led marketing initiatives to expand regional services.