Open to opportunities

Arthur Shelepov

@arthurshelepov

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Growth and marketing leader specializing in Web3 user acquisition.

Argentina

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What I'm looking for

I am seeking senior growth or marketing leadership roles where I can lead GTM strategy, scale teams, drive data-led user acquisition, and work on technical/Web3 products with global expansion opportunities.

I am a results-driven growth and marketing leader with 8+ years building and scaling high-performance teams across fintech, Web3-adjacent industries, and international markets. I focus on crafting category-defining narratives, launching complex technical products, and driving user acquisition through data-driven strategies and viral mechanics.

My hands-on Web3 expertise spans DeFi, tokenomics, staking, smart contracts, and on-chain analytics, and I have deep experience leveraging Telegram and other platforms to engage crypto-native audiences. I have led teams of 16+ people, managed P&L and sizable ad budgets, and delivered measurable growth through performance marketing and experimental A/B testing.

I have a track record of productizing technical concepts into viral stories, inventing industry-standard growth mechanics, launching products across LATAM, CIS, USA and EU, and driving significant revenue and community scale that contributed to successful exits.

Experience

Work history, roles, and key accomplishments

Head of Growth & Advisor

Bemo Finance

Jan 2024 - Jan 2025 (1 year)

Defined and executed GTM strategy for a retail staking product, created a viral category narrative that increased user engagement, and advised on product-market fit and monetization.

GTM Strategy Product Marketing Staking Messaging User Acquisition Viral Marketing Monetization Analytics

Head of Admins CIS / Head of Telegram & TON in LATAM

Unnamed (Telegram-focused roles)

Jan 2019 - Dec 2023 (4 years 11 months)

Designed growth and monetization strategies for Telegram-based digital products, scaled communities to 50,000 DAU and 300,000 subscribers, and developed a traffic hub mechanic that cut reinvestment from 70% to 10–20%.

Monetization User Acquisition Retention Localization

Commercial Director

RELL

Jan 2017 - Dec 2019 (2 years 11 months)

Built sales and marketing functions from scratch, launched products in four international markets, and grew annual revenue from ~30M RUB to ~200M RUB leading to a share-sale exit.

Team Building Sales & Management Market Expansion Go To Market Revenue Growth Localization & Strategy

Sales Manager (International Expansion)

amoCRM

Jan 2016 - Dec 2017 (1 year 11 months)

Opened and developed new international markets as an early employee, creating cold outreach strategies for B2B clients and establishing initial international sales channels.

International Sales Cold Outreach B2B Sales CRM Sales Strategy Pipeline Development