Open to opportunities

Jose Irurzun

@jcirurzun

Message

I build crypto products and partnerships, drawing on 10+ years of financial relationship and commercial leadership.

United States

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What I'm looking for

I'm looking to build crypto-native products and partner ecosystems, owning commercial strategy, go-to-market execution, integrations, and distribution relationships.

I'm building Diamond X / DXFI, a self-custody perpetual trading and signal-routing product on Solana. I own commercial and go-to-market relationships across distribution, integrations, and partner channels.

Previously, I founded STF Academy and delivered 1,000+ hours of live crypto education programs. I launched an educational NFT membership that generated $100,000+ in five days while building instructor, community, and distribution relationships.

My background also includes leading strategy for Atlas Virtual Learning Network, sourcing crypto and fintech investments at B.I.G. Fintech, and managing investor relationships at Nodemads. Before digital assets, I grew small-business banking relationships as a Bank of America Vice President and led a 90+ person team at Best Buy.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Diamond X (DXFI)

Jan 2025 - Present (1 year 8 months)

Building Diamond X / DXFI, a self-custody perpetual trading and signal-routing product on Solana. Owns commercial and go-to-market relationships while shipping with a lean operator stack.

Solana Product Management Go To Market Partnerships Commercial Negotiation

Co-Founder

Atlas Virtual Learning Network

Jan 2023 - Dec 2025 (2 years 11 months)

Led strategy for a Web3 educational streaming platform evolved from STF Academy. Defined product direction and go-to-market for tokenized / learn-to-earn models connecting creators and learners as ecosystem partners.

Web3 Product Strategy Go To Market Tokenization Partnerships

Founder & CEO

STF Academy

Jan 2021 - Dec 2023 (2 years 11 months)

Founded and scaled a crypto education platform; recruited and led instructors; delivered 1,000+ hours of live programs with strong student retention. Launched commercial offerings, including an educational NFT membership that generated $100,000+ in five days.

Crypto Education Team Leadership NFT Community Building Business Development

Co-Founder & Principal

Nodemads LLC

Jan 2018 - Dec 2023 (5 years 11 months)

Co-founded a cryptocurrency-focused fund; set portfolio strategy, risk framework, and investor relationships. Managed trading and investment process across market cycles with disciplined risk controls.

Cryptocurrency Portfolio Management Risk Management Trading Investor Relations

Managing Partner

B.I.G. Fintech LLP

Jan 2020 - Dec 2022 (2 years 11 months)

Sourced and diligenced investments in crypto and fintech startups; advised founders on business development and go-to-market. Led fundraising execution for a multimillion-dollar seed round supporting a new cryptocurrency exchange platform.

Investor Sourcing Due Diligence Fundraising Business Development Go To Market

Vice President, Business Banking

Bank of America

Jan 2014 - Dec 2017 (3 years 11 months)

Owned a portfolio of small-business clients (annual revenues exceeding $2M), structuring lending, credit, and cash-management solutions. Drove client acquisition and cross-sell; consistently achieved top 5-Star Banker sales and service metrics.

Business Banking Credit Analysis Lending Cash Management Client Acquisition Cross Selling

Assistant Store Manager

Best Buy

Jan 2005 - Dec 2014 (9 years 11 months)

Led a team of 90+ associates; store ranked in the Top 10 Best Buy locations nationwide on multiple occasions. Recognized by CEO Hubert Joly for leadership and results; consistently exceeded sales targets across products and services.

Team Leadership Sales Management Retail Operations Customer Service