Letitia Letitia

Responsible for owning the product strategy and vision of the Blibli Omnichannel Ecosystem, leading Blibli Instore and Blibli Click n Collect experiences. Managed end-to-end product vision and roadmap for VAS products including Blibli Trade In and AddOns (Insurance, Installation, Digital Gold, Tree Donation).

Owned the product strategy, vision, and roadmap for Vidio TV App across Android TV, Tizen OS TV, WebOS TV, and Apple TV, reaching over 1 million traffic. Led business development initiatives for preloading the Vidio app on over 100K devices from major brands to support growth. Managed end-to-end product strategy and development for engagement products like Vidio Quiz and Vidio Live Chat.

Led a multinational team across Jakarta, Vietnam, Singapore, and Canada, managing end-to-end BBM Chat Bot development. Acted as Product Owner for BBM Quiz, defining its vision and strategy and actively involved in its branding and live quiz production. Responsible for rejuvenating the core system and UX of BBM Chat, BBM Group Chat, and BBM Contacts.

Responsible for the growth and development of news portals Liputan6.com, Bintang.com, and Bola.com, leading the product development process from ideation to release. Analyzed and tracked product and feature performance using analytics tools. Owned the news aggregator system integrated with BBM News and maintained the product roadmap.

Owned new product initiatives to build KASKUS FJB App and KASKUS App, conducting product research and competitor analysis. Responsible for day-to-day development, including building product requirements and wireframes, and leading sprint ceremonies. Managed internal and external communication with various stakeholders.

Owned mobile application products including mobile gaming store, mobile health apps, and messaging apps. Led the development of mobile products and maintained project plans. Managed project constraints such as scope, quality, schedule, budget, resource, and risk.

Created documentation including Software Requirements Specification, Software Technical Document, Standard Operating Procedure Document, and User Manual Documentation. Developed wireframes and diagrams such as architecture diagrams, flow charts, use cases, and mindmap diagrams. Conducted market research and competitor analysis.

Responsible for performance appraisals, dealing with poor performers, promotions, demotions, and terminations, as well as staff training and development. Managed salary calculations, attendance records, and recruitment processes (pre-recruitment, post-recruitment, termination, and resignation). Ensured employee welfare and encouraged team spirit.

Graduated in July 2008 with a Bachelor of Information System degree. This program provided a solid foundation in information technology and systems.