FWFlorentina Woro
@florentinaworo
Lead Product Manager with 8+ years building and scaling product ecosystems across sectors.
IndonesiaWhat I'm looking for
I am a Lead Product Manager with over eight years of experience delivering impactful products across telecommunications, fintech, and healthcare. I specialize in leading end-to-end product lifecycles from concept through launch and iteration.
At Diri Care I spearheaded the development and launch of a multi-platform clinic ecosystem (discovery website, back-office tools, mobile apps) in six months, built user retention strategies including subscription and referral models, and created a smart virtual assistant to improve user experience.
Previously I led squads and product initiatives at Mamikos, Amartha, and Payfazz, driving operational efficiency, rapid platform delivery, and revenue-impacting features—such as a canvassing product for 10,000+ agents and an Android app/admin dashboard launched under 100 days.
My approach combines product strategy, data-informed decision making, and cross-functional leadership to deliver customer-focused solutions that scale. I enjoy solving complex problems and working with teams to turn ideas into measurable outcomes.
Experience
Work history, roles, and key accomplishments
Lead Product Manager
Diri Care
Jan 2021 - Present (5 years)
Spearheaded end-to-end development and launch of the Diri Care platform (discovery site, back-office tools, mobile apps) in six months and drove user retention via subscription and referral programs, improving platform engagement and scalability.
Product Manager
Mamikos
Jan 2020 - Jan 2021 (1 year)
Led the Property Management (PMAN) squad to re-engineer internal systems, streamlining property activation and reducing time-to-market by 20% while improving contract accuracy and operational efficiency.
Product Manager
Amartha
Jan 2019 - Jan 2020 (1 year)
Delivered two core platforms (Android app and admin dashboard) for Amartha Plus in under 100 days and launched features like group buying that increased borrower engagement and product adoption.
Product Manager
Payfazz
Jan 2017 - Jan 2019 (2 years)
Promoted from Associate PM after a year; developed and managed a canvassing product used by 10,000+ agents and launched the Selffazz POS tool, driving a 30% increase in sales.
Project Manager
Huawei Tech Investment
Jan 2012 - Jan 2017 (5 years)
Managed delivery of over 100,000 Telkomsel sites across multiple regions and led a telecommunication expansion project with Nokia Siemens Network for international links, ensuring on-time large-scale deployment.
Education
Degrees, certifications, and relevant coursework
UMUniversitas Gadjah Mada
Master of Business Administration, Business Administration
2015 - 2017
Completed a Master of Business Administration at Universitas Gadjah Mada between 2015 and 2017.
Universitas Atma Jaya
Bachelor of Electrical Engineering, Electrical Engineering
2005 - 2009
Completed a Bachelor of Electrical Engineering at Universitas Atma Jaya from 2005 to 2009.
Availability
Location
IndonesiaAuthorized to work in
Website
indonesia-az.comSocial media
Job categories
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