Karen Gimenez Garzon

Responsible for Digital Marketing across 6 Latin American countries in a B2B global company. Develops and executes regional marketing campaigns through various channels including social media, Google Ads, and email. Manages strategy, content, investments, stakeholder interactions, and result analysis.

Led the multi-channel Digital Marketing strategy including social media, website, and email. Analyzed and improved campaigns while managing the supporting agency and conducting social listening.

Part of the Marketing Latin America team, responsible for Social Media strategy, campaigns, content, and internal demands. Analyzed campaigns and managed the supporting agency and an intern.

Founded a travel agency, implementing digital marketing campaigns on Facebook, Instagram, and Google Ads. Managed off-site marketing and complete travel planning.

Joined as a trainee and was responsible for marketing a new e-commerce unit. Managed inbound marketing campaigns, budget control, and customer service.

Assisted in general marketing activities, gaining foundational experience in the field.

Conducted marketing research focused on social media, contributing to academic knowledge in the field.

Taught English to senior adults, fostering communication skills and community engagement.

Led projects within a junior enterprise, enhancing leadership and project management skills.

Completed a Master's degree in Marketing, focusing on advanced marketing strategies and digital marketing techniques.

Earned a Bachelor's degree in Business Administration, covering various aspects of business management and administration.

Participated in a one-semester university exchange program in Argentina, enhancing cross-cultural communication and business skills.

Completed a Digital Marketing Professional Certificate, focusing on digital marketing strategies and tools.