Letícia Andrade

Contributed to influencer and creator campaigns to expand brand digital presence, built prospecting lists, segmented UGC creators using internal tools, and collaborated with Customer Success to boost engagement and campaign performance.

Coached a student to secure a US university scholarship by setting fundraising goals and action plans, conducting regular check-ins, and providing strategic mentorship and progress assessments.

Managed billing, payments, and accounts payable/receivable while implementing process improvements that reduced payment processing time by 35%, improving financial control and compliance.

Enhanced brand presence with engaging social content for corporate audiences, managed monthly content calendar, wrote LinkedIn and Instagram copy, and analyzed weekly metrics to inform content strategy.

Prospected and nurtured partnerships with universities and organizations, reached over 50 initial partners, produced newsletters and video content, and strengthened engagement with the young adult audience.

Cultivated client relationships and supported agency growth by liaising between clients and creative teams, managing campaigns, and responding to client inquiries across channels.

Boosted the language school brand with engaging social content and a Black Friday campaign that resulted in 15 new enrollments; produced visual and video content and managed the monthly content calendar.