At Microsoft, I lead end-to-end social media campaigns, content operations, and brand activations across multiple platforms. Previously, as Regional Marketing & Events Manager for Latin America and Canada, I drove more than 11,000 new CRM leads through strategic events and partner marketing.
I developed a LATAM business strategy that achieved 177% growth in registrations, 149% in attendance, and 168% in YouTube on-demand views. In Brazil, developer-focused event strategies delivered 176% higher attendance and 340% more Reactor CRM leads.
At Google Brazil, I led event and endomarketing programs and implemented ROI metrics and an events-recording tool. At BASF S.A., I coordinated the brand repositioning launch, including four events for approximately 1,500 people and a R$5M budget.

