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Sheila Ivers

@sheilaivers

Regional Marketing professional at ANDRITZ leading LATAM marketing and go-to-market plans across business units.

At ANDRITZ, I lead the LATAM Marketing team and oversee strategic marketing plans across business units. I guide budget decisions and develop integrated communication strategies across digital, print, and events.

I also lead go-to-market planning for product launches, support market intelligence, and manage trade show and customer event programs, including post-event performance measurement. My work includes adapting global brand guidelines and developing regional channel support.

Previously, at TMD Friction, I structured Brazil’s marketing action plan across trade, marketplaces, e-commerce, and product catalogs. I developed campaigns and product content for brands including Cobreq and helped standardize technical-commercial marketing materials in Portuguese and Spanish.

Experience

Work history, roles, and key accomplishments

Current

Regional Marketing Communications Manager

Current

ANDRITZ

Nov 2024 - Present (1 year 10 months)

Worked as Regional Marketing Communications Manager at ANDRITZ.

Current

Regional Marketing

Current

ANDRITZ

Nov 2024 - Present (1 year 10 months)

Responsible for leading the Marketing team at ANDRITZ LATAM, overseeing the development and execution of the strategic marketing plan across all business units. Accountable for the definition, allocation, and compliance of the department’s budget, ensuring alignment with corporate objectives and ROI-driven decision-making.

• Developed and implemented integrated communication strategies across m

Marketing Specialist

TMD Friction

May 2021 - Oct 2024 (3 years 5 months)

• Responsible for the Marketing Process Unit Brazil, structuring the action plan throughout the business chain (trade, marketplace, e-commerce, electronic product catalog), development of marketing mix campaigns (communication, packaging, press, innovation, channels, competitors), management of brands/sub-brands, corporate communication in contents for On-Offline exposure (social networks, materia

Communication Specialist

Siemens

Mar 2020 - Nov 2020 (8 months)

• Assured the continuity of the Strategic MKT Plan, implementing the operational excellence achieved, focusing on the generation of content for Online campaigns to capture qualified leads through inbound marketing; I managed to send MKT emails (qualified mailings and dedicated landing page that generated a conversion CTA with 116 leads), press releases, customer cases, interviews, podcasts; I also

Communication and Marketing Coordinator

ABB Brasil

Sep 2014 - Oct 2019 (5 years 1 month)

• Led the planning of Corporate Events, executing the preparation/dynamics for workshops/conventions/fairs/Town Hall meetings/press conferences/press visits/Roadshows (total of 12 in the year), being the highlights: global event Automation Power Word with a 1,000m2 stand, list of national/international speakers, guest list (clients, global executives, CEO), which had the launch of the Yumi Robot a

Communications and Marketing Coordinator

Metso

Oct 2005 - Feb 2014 (8 years 4 months)

• Responsible for Product Communication and Marketing, together with Engineering, generating technical/strategic content that leveraged the Youtube channel +69 thousand views on a global scale, allowed the hiring of the press office to better expose the company's image, built the new portal via website with global content from the Metso Portfolio, which helped the sales team in customer service; I

Corporate Marketing and Product Analyst

Agroceres

Nov 2003 - Aug 2005 (1 year 9 months)

Strategic planning for corporative communication plan and B2C brand building. Launch and brand positioning activitites, corporative communication guidelines, protocol events, call center management, media planning implementation.