Letícia Christi Rebouças Conceição User

Lead integrated demand generation and ABM strategies for a global B2B SaaS EdTech platform, owning end-to-end campaign execution from strategy to revenue impact. Drove $64M in qualified pipeline and influenced 67% of total pipeline ($43M) through multi-channel demand generation programs.

Develop and deliver curriculum on Inbound Marketing, ABM, Content Strategy, and Branded Content for marketing professionals. Bridge real-world B2B marketing experience with instruction, translating current industry practices into actionable frameworks for practitioners.

Structured and scaled marketing operations for a global B2B SaaS, driving demand generation efficiency and revenue alignment. Resolved critical HubSpot-Salesforce sync issues and rebuilt lifecycle workflows and multi-channel marketing automation flows, restoring accurate lead routing, attribution, and funnel reporting.

Delivered a focused GTM engagement for OTTO, a B2B SaaS platform built for digital asset fund managers and institutional investors in the US market. Developed strategic product positioning and messaging tailored to target personas, and drove cross-functional collaboration across sales, product, and marketing teams toward a unified go-to-market strategy.

Designed and implemented demand generation strategies combining Inbound, ABM, and Product Marketing for a B2B fintech SaaS, surpassing initial MQL targets by 75% within the first three months. Served as HubSpot Admin, managing CRM campaigns, conversion rate optimization (CRO) initiatives, and lifecycle marketing programs.

Conceived and executed a demand generation strategy (MQL/SQL) combining Inbound, ABM, and a Product Led Growth LATAM initiative, generating R$2M in revenue from marketing-sourced opportunities within 6 months. Ran a targeted ABM program for the financial segment, driving open deals in 56% of target accounts and closing 44% of them.

Developed and implemented demand generation strategies (MQL/SQL) with emphasis on Inbound and ABM. Led and managed a marketing team of 5, reporting directly to the CEO, overseeing product marketing across multiple projects from persona mapping to GTM and Sales Enablement.

Completed HubSpot Reporting certification in 2026.

International Marketing Management program at EADA Business School, Barcelona, completed in 2026.

Completed HubSpot Sales Hub Software certification in 2026.

Completed HubSpot Marketing Hub Software certification in 2026.

MBA in Strategic Marketing from ESPM, Rio de Janeiro, from 2024 to 2025.

Completed Account-Based Go-to-Market (GTM) certification in 2025.

Completed Intensive SEO Course in 2024.

Completed Inbound Marketing Certificate in 2022.

Completed Como medir e melhorar resultados de Marketing Digital course in 2021.

Completed Branding do Propósito à Experiência do Cliente course in 2021.

Completed Marketing Digital de Performance course in 2021.

Bachelor's degree in Advertising from FACHA, Rio de Janeiro, from 2015 to 2020.

Completed Ultimate SEO, Social Media & Digital Marketing Course in 2020.