Open to opportunities

Marcelo Ponte

@marceloponte

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Senior Marketing executive driving B2B SaaS growth, LATAM expansion, and revenue acceleration.

Brazil

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What I'm looking for

I am looking for senior marketing leadership roles in B2B/SaaS that drive GTM transformation, international expansion, revenue acceleration, and team building in collaborative, growth-focused companies.

I am a SaaS and B2B marketing executive with 20+ years leading growth, GTM transformation, and geographic expansion across LATAM. I have generated and influenced over $60M in new revenue opportunities and consistently delivered double-digit pipeline growth.

At TIMining I built the company’s first global marketing function, opened operations in 7+ countries, launched a professional services line, and drove ARR +18% while cutting churn −15%. Previously, I led regional strategies at Schneider Electric and Axis Communications, doubling pipeline and delivering sustained high growth.

I specialize in go-to-market strategy, pricing and margin optimization, partner and channel programs, and demand generation, with a strong track record of building and restructuring high-performance teams across multiple countries. My work has produced measurable improvements in conversion, margins, and win rates.

I bring a results-oriented, cross-functional approach that aligns marketing with sales and P&L priorities to accelerate pipeline velocity, open new revenue streams, and scale international operations. I seek opportunities where I can lead growth, transform GTM execution, and build scalable marketing organizations.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

TIMining

Jan 2023 - Present (2 years 11 months)

Recruited to establish the company’s first global marketing function and lead SaaS international expansion, opening operations in 7+ countries and delivering double-digit ARR growth while launching a professional services line that added +25% to annual pipeline.

International Expansion GTM Strategy Demand Generation Pricing Sales Enablement Team Building Pipeline Acceleration

Marketing Director

UCB

Jan 2021 - Dec 2022 (1 year 11 months)

Served as Group Marketing Director post-merger, driving $25M in new business within 12 months, increasing MQLs +50% and revenue +63% through SDR build, pricing optimization, and channel strengthening.

P&L management Go To Market Pricing Demand Generation Channel Programs CRM Marketing Automation

Senior Strategic Marketing Manager

Schneider Electric

Jan 2018 - Dec 2021 (3 years 11 months)

Led regional marketing for South America, doubling pipeline from $23M to $50M in 3 years and improving gross margin +6% via portfolio optimization, channel reactivation, and digital commerce initiatives.

Demand Generation Digital Commerce Pricing Regional Leadership Marketing Automation Analytics

Senior Marketing Manager

Axis Communications

Jan 2008 - Dec 2018 (10 years 11 months)

Built Axis’s first LATAM marketing department and drove 41% YoY growth for four consecutive years, expanding coverage +35% and generating $19M in partner-driven revenue through channel and OEM programs.

Go To Market Channel Programs Partner Management Demand Generation

Marketing & Partners Coordinator

Bayer S/A

Jan 2005 - Dec 2007 (2 years 11 months)

Redefined GTM and channel policies in CropScience, increasing revenue from $400M to $700M (+75%) in 2 years and generating $25M in partner-driven revenue via incentive programs.

Go To Market And Channel Incentive Programs Pricing Partner Enablement Change Management

Marketing & Product Analyst

UPL

Jan 2000 - Dec 2005 (5 years 11 months)

Managed product marketing and launches, delivering 32+ successful launches and driving +10% sales growth while improving customer satisfaction by up to 35% through market-driven product enhancements.

Product Marketing Sales Enablement Segmentation Customer Insights Campaign Execution