Looking for a job

Leighann Crawford

@leighanncrawford

I improve advancement technology, analytics, and communications through system administration, reporting, and process improvement.

United States

Message

What I'm looking for

I'm looking for a role where I can keep learning, solve problems, improve processes, and help people get the most out of the technology they use.

At Gettysburg College, I lead Advancement communications and analytics while serving as Slate for Advancement System Administrator. I've migrated email and event communications to Slate, supported a CRM with more than 150,000 constituent records, and built Power BI dashboards and SQL reporting for leadership.

I partner across Advancement, Communications & Marketing, and campus teams to turn business needs into better workflows, documentation, training, and technology adoption. With a Master of Business Analytics, I bring experience in enterprise platforms, fundraising technology, CRM administration, and data-informed engagement.

Experience

Work history, roles, and key accomplishments

Current

Associate Director of Advancement Communications & Analytics

Current

Gettysburg College

Jun 2025 - Present (1 year 2 months)

Leads communications strategy and analytics for Advancement, managing omnichannel campaigns and serving as Slate for Advancement System Administrator. Led migration from iModules to Slate, supports CRM with 150,000+ records, and builds Power BI dashboards and SQL queries.

Slate Power BI SQL CRM Administration Data Analysis User Training Process Improvement AI ChatGpt Claude

Associate Director of Alumni Engagement & Annual Giving

Gettysburg College

Jun 2023 - May 2025 (1 year 11 months)

Led annual giving and alumni engagement marketing strategies through coordinated campaigns. Implemented GiveCampus, developed Power BI dashboards, and built audience segmentation strategies using CRM data.

Give Campus Power BI CRM Campaign Management Audience Segmentation Project Management Data Analysis

Assistant Director of Annual Giving

Gettysburg College

Sep 2021 - Jun 2023 (1 year 9 months)

Planned and executed annual giving campaigns supporting fundraising and institutional priorities. Managed CRM-driven communications, audience segmentation, and reporting to improve outreach effectiveness.

CRM Campaign Management Audience Segmentation Reporting Project Coordination

Freelance Content Creator

Self-Employed

Aug 2016 - May 2020 (3 years 9 months)

Built and managed family-focused digital content across web and social media channels. Managed content strategy, photography, web experiences, and sponsored campaigns using WordPress and Adobe tools.

WordPress Content Strategy Social Media Brand Partnerships

Unit Administrator, Transportation Management Coordinator & Intelligence Analyst

U.S. Army

Jan 2008 - Jan 2016 (8 years)

Led administrative and operational functions for a multi-detachment Army Reserve unit. Analyzed complex intelligence and data sources, translated findings into briefings, and maintained classified data.

Data Analysis Intelligence Analysis Data Management Training Leadership TS SCI Clearance