Leah Gatwiri

Lead digital acquisition initiatives across Meta and Google Ads to generate high-quality leads and increase patient acquisition for maternity and women's healthcare services. Managed six-figure monthly advertising budgets while optimizing ROAS and customer acquisition costs.

Led the digital marketing strategy for Drakon Skincare's launch in Kenya, driving brand awareness, customer acquisition, and sales through performance marketing and content strategy. Managed Meta Ads campaigns, creative production, and influencer partnerships.

Managed end-to-end digital marketing strategy, website optimization, paid advertising, SEO initiatives, and team leadership. Led a marketing team and developed integrated digital marketing strategies across paid media, content, SEO, and email marketing.

Managed paid media campaigns supporting one of Kenya's leading beauty and pharmacy eCommerce platforms. Delivered 13x ROAS and generated KES 9.1 million in online revenue.

Managed digital marketing campaigns across multiple client accounts spanning various industries. Managed social media advertising, developed marketing strategies, and built monthly performance reports.

Researched and wrote news articles, conducted interviews, and produced digital content. Collaborated with editorial teams and published more than 20 articles.

Grade: Second Class Honours (Upper Division)

Bachelor of Science in Corporate Communication Management from Jomo Kenyatta University of Agriculture and Technology, completed with Second Class Honours (Upper Division).

Google Ads Certification from Google.

Social Media Marketing: ROI certification from LinkedIn Learning.