Afsa Ibrahim

Plan and execute lead generation campaigns across Meta platforms, focusing on qualified lead acquisition and cost-per-lead (CPL) optimization
Manage end-to-end funnel performance, from ad click to lead form submission and initial qualification
Implement audience segmentation strategies to improve lead quality and reduce unqualified inquiries
Monitor lead-to-customer conversion metrics, collaborati

I provide hands-on digital marketing support to small and medium-sized businesses, focusing on improving visibility, engagement, and overall online presence.
Deliver end-to-end digital marketing support, including content planning, social media management, and campaign execution
Led the development and launch of a business website for Silhouette Silver, overseeing structure, content, and deployme

Managed integrated media campaigns across digital and traditional channels for telecom and FMCG clients
Supported campaign optimization and reporting, contributing to improved ROI and media efficiency
Coordinated cross-functional teams to ensure campaigns were delivered on time and aligned with objectives
Contributed to campaign launches, driving reach, engagement, and brand visibility

Executed paid media campaigns across Meta and Google Ads platforms
Conducted audience targeting, campaign setup, and performance monitoring
Optimized campaigns based on KPIs such as reach, engagement, and CTR
Supported product launch campaigns including Del Monte “Just Juicy”

Managed digital communications including webinars, newsletters, and social media content
Coordinated campaign planning and execution to drive audience engagement and visibility
Supported rebranding initiatives through content development and communication strategy
Monitored engagement metrics and provided insights to improve communication effectiveness

Led media planning and execution for Airtel Tanzania, overseeing campaign delivery across multiple traditional media channels
Managed vendor negotiations and media partnerships to optimize media value and ensure efficient use of budgets
Supervised campaign rollout across print, radio, and outdoor, ensuring alignment with campaign objectives
Collaborated with internal teams to deliver campaigns on

Led media planning and buying across multiple client accounts, ensuring alignment with campaign goals and budgets
Managed vendor negotiations and media placements to secure competitive rates and added value
Monitored campaign performance and provided reporting on key media metrics (reach, GRPs, spend)
Improved internal workflows and coordination with finance teams to enhance efficiency and budget

Managed media planning and execution for regional campaigns across multiple markets in East and Southern Africa
Coordinated media buying and scheduling within allocated budgets for large-scale campaigns
Supported campaign delivery for high-profile accounts, including Coca-Cola during the World Cup period
Tracked campaign performance and ensured alignment with client objectives and timelines

Supported media planning and execution for major accounts including FMCG and aviation clients
Coordinated day-to-day campaign activities, ensuring timely delivery and accurate implementation
Assisted in media buying, scheduling, and reporting across multiple channels
Worked with internal teams to align media plans with campaign objectives and budgets

Mar 2025

Jul 2023

Jul 2022

2019

Dec 2019

Oct 2019