At Urban Athletics, I own product and tooling decisions across customer operations, payments, scheduling, communications, and staff workflows. Iām developing a centralized Command Center that connects leads, members, payments, and communications, and I run A/B tests on email automation reaching 5,000+ contacts.
At Sunnova Energy, I owned the Smartsheet product used by the retail channel, turning frontline and corporate feedback into workflow enhancements and process standards. I designed five onboarding workflows supporting 10 vendor teams and 1,000+ representatives across 10 markets, reducing ramp time by about 30ā50%.
At Freedom Forever, I translated onboarding forms, business rules, and exception scenarios into a two-bot workflow using Claude, ChatGPT, and Selenium. It reduced manual data entry by about 90% and saved about 40 hours per week; I also trained more than 100 third-party sales teams on the changes.
Most recently, at ZetaQuest Technologies, I led requirements discovery for a custom CRM replacing Salesforce and synthesized operational input into requirements and workflows. The change reduced software costs by about 85%, and I partnered with business and technical stakeholders to validate workflows, data, and reporting.

