Open to opportunities

Laura McGuire

@lauramcguire

Message

I lead B2B market research content and events that grow engagement, subscriptions, and recurring revenue.

United States

Message

What I'm looking for

I'm looking to lead content, market research, and event programs where I can build high-value products, develop teams, strengthen client engagement, and drive sustainable revenue growth.

At Technomic, I lead syndicated market research content and events, overseeing more than 1,000 annual deliverables including reports, newsletters, whitepapers, presentations, and infographics. I direct 50 webinars and two live conferences each year while managing content direction, quality, budgets, and a team spanning research, content development, and event planning.

I've helped exceed new subscription bookings targets by 110% and increase annual recurring revenue by 52% over five years through strategic content, product development, and cross-functional collaboration. My background also includes editorial production, financial reporting, and writing for nonprofit communications.

Experience

Work history, roles, and key accomplishments

Current

Head of Syndicated Content & Events

Current

Technomic Inc.

Jan 2007 - Present (19 years 7 months)

Spearheaded creation of over 1,000 annual deliverables and evolved content direction for syndicated market research and events channels. Managed a diverse team, led cross-department planning, and drove significant revenue growth, exceeding new subscription bookings target by 110% and increasing annual recurring revenue by 52% over five years.