Open to opportunities

Michael Boyink

@boyink

Message

Content leader driving SEO-driven growth, engagement, and cross-functional editorial impact.

United States

Message

What I'm looking for

I seek roles leading content strategy and cross-functional teams where I can drive SEO-led growth, mentor writers, and scale structured, user-centered content.

I am a content leader with 10+ years building and executing content strategies that boost traffic, conversions, and brand visibility for B2B and publishing organizations. I combine SEO optimization, digital storytelling, and editorial leadership to deliver measurable results—improving website traffic, users, and conversion rates through user-focused content and performance-driven audits.

My background includes leading teams, founding content businesses, and producing a wide range of assets from blogs and whitepapers to books and training materials. I prioritize collaboration with UX, product, and digital teams to align messaging with user intent, while maintaining accessibility and structured content practices that scale.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Creator

Current

Boyink, LLC

May 2022 - Present (3 years 5 months)

Conduct content audits and performance analysis and produce SEO-optimized blog posts, web copy, and campaign materials for B2B clients, and provide book editing and publishing services to authors.

Content Auditing SEO Content Strategy Copywriting Web Analytics UX Writing Content Marketing Editing

Head of Content

Rizing, a Wipro Company

Jul 2021 - Dec 2024 (3 years 5 months)

Developed and managed content across blogs, whitepapers, case studies, and social channels; partnered with UX and product teams to align messaging and improved website traffic by 21%, users by 25%, and conversion rates by 20%.

Content Strategy SEO UX collaboration Web Analytics Stakeholder Management

Managing Editor

Douglas County Herald

Nov 2018 - Jul 2021 (2 years 8 months)

Led a team of five to publish a weekly newspaper for 2,000 subscribers and 80 businesses, wrote and edited features and editorials, and optimized subscriptions to reduce print costs by 19%.

Editorial Management Journalism Editing Feature Writing Content Planning Team Leadership AP Style

Chief Content Strategist

Boyink Content Studio

Dec 2015 - Nov 2018 (2 years 11 months)

Created SEO-optimized content and content-managed websites for B2B clients, implemented structured content systems, and launched training programs and workshops for clients including Garmin, Pizza Hut, and the Federal Reserve.