Open to opportunities

Shannon Marvin

@shannonmarvin

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Director of Content Strategy turning executive expertise into revenue-driving thought leadership.

United States

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What I'm looking for

I’m looking for a leadership role where I can own editorial strategy, partner with executives on narrative, and build integrated thought-leadership content that drives credibility and revenue—using AI and martech to scale without losing voice or quality.

I’m a Director of Content Strategy and editorial leader specializing in executive thought leadership and narrative-driven marketing. I help organizations turn expertise into high-impact content that builds credibility, shapes market perception, and supports revenue growth.

I own and evolve editorial strategy to align content with business, marketing, and revenue priorities, partnering with executives to shape company narrative and C-suite voice. From integrated content programs across social, long-form, campaigns, and events to webinars, video storyboards, and customer stories, I translate industry trends and customer insights into scalable initiatives—leveraging AI tools and modern martech to scale production while maintaining voice and quality.

Experience

Work history, roles, and key accomplishments

Senior Content Strategist

AmTrav (TravelPerk)

Led editorial strategy for executive thought leadership, ghostwriting C-suite narratives and shaping LinkedIn presence. Developed multi-channel content programs (blogs, white papers, webinars, customer stories) and coordinated executive-customer engagement via a Customer Advisory Board.

Editorial Leadership Thought Leadership Content Strategy Webinars & Events Salesforce Marketo Customer Marketing