Open to opportunities

Haswa Kimani

@haswakimani

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Results-driven Corporate Communications Professional specializing in digital marketing.

Kenya

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What I'm looking for

I am seeking a dynamic organization where I can enhance brand visibility and communication effectiveness.

I am a results-driven Corporate Communications Professional with over 5 years of experience in digital marketing, public relations, and brand management. My career has been marked by a proven track record of creating and executing successful social media strategies, managing corporate communications, and developing influencer marketing campaigns. I have consistently increased brand engagement and customer acquisition through targeted digital marketing strategies, demonstrating my ability to collaborate with cross-functional teams to drive brand growth and market presence.

In my current role as Digital Marketing Manager at Impala Glass Industries, I spearheaded a comprehensive digital marketing strategy that resulted in a 50% increase in online engagement within six months. I have successfully launched new content schedules across social media platforms, managed high-performing ad campaigns, and developed a unique brand voice that significantly improved customer interaction. My experience also includes managing community outreach initiatives and fostering strategic partnerships with industry influencers, which have expanded brand reach and credibility.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Impala Glass Industries

Sep 2022 - Present (2 years 10 months)

Spearheaded a comprehensive digital marketing strategy, resulting in a 50% increase in online engagement and a boost in lead generation within six months. Managed social media ad campaigns achieving a 3:1 return on ad spend and developed a unique brand voice for social media.

Digital Marketing Social Media Content Creation Brand Management Corporate Communications Public Relations SEO Influencer Marketing Google Analytics

Community Manager

Beehive Media

Nov 2021 - Jul 2022 (8 months)

Boosted brand engagement by developing a targeted social media strategy, leading to a 35% increase in followers. Created high-impact content and executed proposals that enhanced online engagement, acquiring three new high-profile clients.

Social Media Content Creation Media Relations Influencer Marketing Community Outreach SEO

Public Relations Officer

Skills to Grow Africa

Mar 2021 - Jun 2021 (3 months)

Developed a comprehensive communication strategy for a new program launch, resulting in a 25% increase in enrollment. Managed social media campaigns and built relationships with media outlets to enhance brand visibility.

Public Relations Media Relations Social Media Content Creation Market Research Communication Strategy

Social Media Intern

Nanovenue Condev

Jul 2020 - Sep 2020 (2 months)

Assisted in developing engaging content for the company's website and social media, contributing to a 15% increase in website traffic. Monitored analytics and collaborated with the marketing team on content calendars.

Social Media Content Creation Copywriting Analytics Customer Support Co Marketing

Public Relations Intern

Youth Enterprise Development Fund

Jul 2019 - Jul 2019 (0 months)

Assisted in drafting press releases and managing media relations, contributing to a 40% increase in media visibility. Supported PR campaigns and organized press events to enhance stakeholder engagement.

Public Relations Media Relations Communication Strategy

Sales and Marketing Executive

Promind agency, ABC Place

Jul 2018 - Sep 2018 (2 months)

Assisted in developing public relations strategies for beauty products, drafting press materials, and coordinating media events, contributing to a 15% increase in brand exposure.

Public Relations Press Materials Research

Education

Degrees, certifications, and relevant coursework

Daystar University

Master of Arts, Development Communication

2021 - 2023

Pursued a Master of Arts in Development Communication, focusing on enhancing communication strategies and practices in development contexts.

Jomo Kenyatta University of Agriculture and Technology

Bachelor of Science, Corporate Communication and Management

2016 - 2020

Completed a Bachelor of Science in Corporate Communication and Management, gaining skills in public relations, media relations, and corporate communication strategies.