Open to opportunities

Sonia Chimoti

@soniachimoti

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Experienced communications specialist with a focus on digital marketing.

Kenya

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What I'm looking for

I am looking for a role that allows me to innovate in digital marketing and work with a dynamic team focused on growth.

I am a communications specialist with over 10 years of experience in media management, public relations, and digital marketing. My expertise lies in creating and executing successful social media campaigns across platforms like Meta, TikTok, X, and YouTube. I am passionate about increasing brand awareness and engagement while delivering exceptional results that exceed company goals.

Throughout my career, I have developed comprehensive SEO strategies that have increased website traffic by over 60%. I have successfully launched product marketing campaigns that generated over 40% sales within the first six months. My work includes building influencer marketing programs and creating viral social media content that has reached over 100k views and 40k engagements. I thrive on analyzing campaign performance and staying updated with the latest trends in social media marketing.

As a consultant, I have provided digital marketing strategies for startups and SMBs, helping them scale their online presence and increase revenue. My goal is to leverage my skills in content marketing, SEO, and social media strategy to drive traffic, engagement, and conversions for my clients.

Experience

Work history, roles, and key accomplishments

Current

Communications Specialist

Current

Xpose Ltd

Jan 2018 - Apr 2024 (6 years 3 months)

As a Communications Specialist, I provided digital marketing consultancy to startups and SMBs, helping them scale their online presence. I developed branding and social media strategies, executed successful campaigns, and analyzed performance metrics to drive engagement and conversions.

Digital Marketing Social Media Strategy SEO Content Creation Data Analytics Paid Advertising Influencer Marketing Conversion Rate Optimization Customer Service

Script Writer

Insignia Productions

Jan 2020 - Jan 2022 (2 years)

As a Script Writer, I was responsible for writing scripts for two TV shows airing on leading Kenyan stations. I collaborated with program directors to brainstorm ideas and create engaging dialogue for each episode.

Script Writing Creative Writing Collaboration Media Management Storyboarding Editing Content Development Research

Social Media and PR Officer

Save The Elephants

Jan 2016 - Dec 2016 (11 months)

In my role as Social Media and PR Officer, I managed media relations, created engaging content, and monitored social media channels. I was responsible for developing and executing PR strategies to enhance the organization's visibility.

Media Relations Social Media Management Content Creation PR Strategy Analytics Community Engagement Brand Awareness Monitoring Reporting Editing

Media and PR Manager

Ogopa Deejays

Jan 2008 - Jan 2016 (8 years)

As Media and PR Manager, I oversaw media relations and managed the media library. I was involved in editing and copywriting, ensuring that all communications were aligned with the brand's voice and objectives.

Media Management PR Strategy Copywriting Editing Content Development Communication Skills Brand Management Event Coordination Stakeholder Engagement Crisis Management

Education

Degrees, certifications, and relevant coursework

East Africa School of Media Studies

Diploma, Mass Communication

2007 - 2008

Completed a Diploma in Mass Communication, focusing on media management, PR, and creative writing. Gained practical experience in script writing for TV shows airing on leading Kenyan stations.