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James Mirara

@jamesmirara

I build brands. I shape reputations. I grow businesses. As a Communications & PR Specialist and Marketing Growth Strategist, I help organizations s

Kenya

Message

What I'm looking for

I’m looking for a role where I can lead data-driven digital marketing and communications that strengthen brand visibility, deepen audience engagement, and improve ROI through continuous optimization, strong storytelling, and measurable KPIs.

I’m a results-driven Communication, PR, and Marketing Specialist with over 7 years of experience designing and executing communication strategies, managing public relations, and driving multi-platform digital marketing campaigns. I lead efforts that enhance brand visibility, boost audience engagement, and build strong media relationships, including crisis communication, media relations, and narrative development across diverse platforms.

From market research and SWOT-driven insights to hands-on campaign optimization, I use SEO strategies, data-driven analytics, and social media to strengthen online presence and achieve KPI and ROI goals. In recent roles, I’ve grown engagement and followers through content strategy, improved organic traffic using SEO best practices with Google Analytics and Search Console, and supported performance-focused reporting that guides senior management decisions.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

The Flying Doctors' Society of Africa

Sep 2025 - Present (10 months)

Designs and executes digital marketing campaigns across channels (SEO, SEM, social media, email, mobile, display) and monitors performance against KPIs and ROI targets. Provides insights and recommendations to senior management based on campaign analytics.

SEO SEM Social Media Email Marketing Mobile Advertising Display Advertising Market Research Data Analysis Digital Analytics KPI Tracking ROI Optimization

Social Media Manager & Creative Lead

Latazza Executive Workspace

Mar 2025 - Sep 2025 (6 months)

Leads end-to-end multi-platform content strategy, producing branded visual and video content to grow engagement and followers. Manages website optimization and implements SEO using Google Analytics and Search Console, while running targeted ad campaigns and maintaining a content calendar.

Content Strategy Social Media Management Visual Content Calendar Visual Content Video Content Website Optimization Google Analytics Google Search Console ROI Optimization

Marketing Research Officer

Global Impact Foundation

Sep 2024 - Jan 2025 (4 months)

Collects and analyzes consumer, competitor, and market-trend data to produce actionable reports and presentations. Designs surveys, conducts SWOT analysis, and supports competitive analysis using online market research tools and databases.

Market Research Competitor Analysis Data Collection Survey Design Statistical Data Analysis Databases Competitive Analysis Trend Analysis Report Writing

Digital Marketing Specialist

Global Impact Foundation

Aug 2024 - Jan 2025 (5 months)

Develops and executes multi-platform social media strategies, creating and publishing brand-aligned content to improve engagement, follower growth, and ROI. Builds influencer and stakeholder partnerships and uses social media metrics to optimize campaigns.

Social Media Strategy Content Creation Social Media Analytics Campaign Optimization ROI Optimization Influencer Partnerships Stakeholder Management

PR and Digital Media Specialist

The Carlstic Group Ltd

Jan 2024 - Sep 2024 (8 months)

Develops and executes PR strategies to improve online visibility and reach, and launches digital campaigns to drive social media engagement. Manages targeted media outreach and uses Google Analytics and Hootsuite to monitor performance and refine PR strategy.

Public Relations Media Relations PR Strategy Digital Campaigns Google Analytics Hootsuite Performance Monitoring Reporting

Freelance Video Editor

Andy Speaks 4 Special Needs Persons

Jun 2023 - Sep 2024 (1 year 3 months)

Edits and enhances video content to improve campaign engagement, adding special effects, graphics, and music. Delivers final edits within tight timelines and collaborates with teams to align output with branding and marketing goals.

Video Editing Graphics Creative Production Co Marketing

Video Journalist | Editor

Afarmers Media

Jan 2022 - Sep 2024 (2 years 8 months)

Supports communications initiatives to increase brand visibility and outreach, including maintaining web content and executing social media strategies. Updates databases and media lists, tracks project and media exposure, and prepares presentations and detailed reports for stakeholders.

Communications Strategy Social Media Strategy Web Content Management Targeted Communications Reporting

Digital Marketing

GMC Place Eagle Spur

Mar 2021 - Sep 2024 (3 years 6 months)

Plans and executes digital marketing campaigns including SEO/SEM, email, social media, marketing database activities, and display advertising. Tracks and reports performance against ROI and KPIs, optimizes spend based on trends and insights, and collaborates on landing pages and user experience improvements.