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Laura Bzdek

@laurabzdek

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Senior business development leader driving new client acquisition, market expansion, and revenue growth.

United States

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What I'm looking for

I seek senior roles leading business development and growth where I can own GTM strategy, pitch leadership, and build long-term enterprise client relationships.

I am a senior business development and growth leader with 18+ years of experience positioning agencies as strategic advisors and winning complex, high-value engagements. I specialize in new client acquisition, market expansion, pitch leadership, and building trust with C-suite stakeholders.

I've led growth strategies, outbound prospecting programs, and pitch efforts across brand, marketing, data, CRM, and digital transformation, driving wins with enterprise clients in technology, healthcare, CPG, luxury, and professional services. My work includes successful engagements and pitch leadership involving organizations such as Google, Samsung, Netflix, Apple, and Adobe.

I bring a disciplined hunter's mindset, strong cross-functional collaboration with strategy, analytics, creative, and delivery teams, and fluency in data, analytics, AI, and martech to create distinctive offerings and revenue-driving roadmaps.

Experience

Work history, roles, and key accomplishments

Current

SVP, Business Development

Current

Bzdek Consulting

Sep 2022 - Present (3 years 4 months)

Partnered with agency teams to design growth roadmaps and outbound prospecting programs, driving new business wins across technology, healthcare, CPG, luxury, and professional services while leading executive-level pitches and negotiations.

New Business Development Strategic Prospecting Pitch Revenue Planning Proposal Development Negotiation Go To Market Strategy

AVP, Business Development Director

Infosys

Mar 2022 - Sep 2022 (6 months)

Led complex global pitches and secured a confidential global digital and media initiative for Google, drove expansion with Netflix and Fubo, and managed a 20-person cross-functional team to strengthen executive relationships and long-term engagements.

Client Acquisition Team Management Digital Strategy Media Strategy Stakeholder Management Strategic Partnerships Revenue Growth

VP, Business Development

R/GA

Jun 2021 - Sep 2022 (1 year 3 months)

Led business development for Samsung Wearables global launch, expanded scopes with IBM and Dell, and drove pitch leadership and full-funnel repositioning for clients including CVS Health and Aetna.

Product Launch Pitch Digital Strategy Account Growth Cross Functional Collaboration Stakeholder Engagement

Senior Director, Business Development

Influential Social Media

Nov 2020 - Jun 2021 (7 months)

Built and launched a West Coast growth function, winning business across SaaS, healthcare, QSR, and consumer sectors and leveraging AI-powered attribution to inform data-driven pitches.

Growth Strategy Market Expansion Client Acquisition Partnership Development Operations