Open to opportunities

Lara Martins

@laramartins

Message

I'm a CRM analyst building data-driven customer journeys that improve engagement, conversion, and retention.

Brazil

Message

What I'm looking for

I'm looking to work as a CRM Analyst, applying my experience in KPI analysis, customer segmentation, campaign performance, customer journeys, CRM tools, A/B testing, and reporting.

At Garage Rio, I build CRM and customer lifecycle journeys across acquisition, activation, retention, and reactivation, using customer behavior, purchase history, and engagement data. I optimize automated relationship flows and expanded the segmented customer base by 15%.

Previously at Laundromat, I implemented RD Station Marketing and CRM, restructured flows to increase qualified leads by 237%, and launched WhatsApp support that reduced average response time by 95%. I bring hands-on experience in omnichannel campaigns, A/B testing, KPI analysis, segmentation, and reporting through Excel and Power BI.

Experience

Work history, roles, and key accomplishments

Current

Analista de CRM Júnior

Current

Garage Rio

Mar 2026 - Present (5 months)

Atuação na estratégia de CRM e Customer Lifecycle, estruturando jornadas de relacionamento para aquisição, ativação, retenção e reativação de clientes. Desenvolvimento de segmentações comportamentais e estratégias de personalização a partir de dados de clientes, histórico de compras e engajamento.