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Lakshmi Naidu

@lakshminaidu1

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Brand Manager at Clevertize, shaping Swiggy campaigns that saved ₹1.2cr on ads through strategic content.

India

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What I'm looking for

I’m seeking a remote role in brand management, creative strategy, or client servicing, where I can apply my experience in campaign planning, content, social media, and stakeholder coordination. I’m interested in international, remote-first teams that value creativity, collaboration, learning, and measurable results. Open to full-time, contract, and freelance opportunities.

At Clevertize, I led creative strategy and campaign ideation for Swiggy and FMCG brands. Strategic content helped Swiggy DE save ₹1.2cr on ads, and campaigns achieved 7.87% CTR on Google and 1.57% on Meta versus BAU benchmarks.

At Boxedge Solutions, I managed campaigns for 10 brands, achieving a 28% CTR increase and 35% engagement growth through MetaAds optimization. Campaigns for Roto Taproom and Donne Biryani Palace delivered consistent house-full days, while Cothas’ brand recall improved by 22%.

Earlier, as a Business Development Intern at Sapientury, I ran campus B2C campaigns and developed more than 15 partnerships. As a Digital Marketing Intern at Right to Live, I created fundraising content that generated over ₹4 lakh in donations for leukemia patients.

Experience

Work history, roles, and key accomplishments

Brand Manager

Clevertize

Oct 2025 - Jan 2026 (3 months)

Led creative strategy and campaign ideation for Swiggy and FMCG brands, achieving strong CTR improvements and significant ad savings. Acted as a bridge between clients and internal teams, onboarding new brands and driving seamless execution.

Creative Strategy Campaign Ideation Social Media Trends Content Development Client Servicing Influencer Collaboration Pitching Meta Ads Manager Canva Power BI Slack Zoho CRM ChatGpt Microsoft Office

Brand Manager

Boxedge Solutions

Feb 2025 - Jul 2025 (5 months)

Managed campaigns for 10 brands, achieving significant increases in CTR and engagement through Meta Ads optimization. Directed ad content creation and team coordination, ensuring on-time campaign rollouts and sales growth.

Meta Ads Manager Campaign Management Content Creation Video Production Team Coordination Brand Strategy Cultural Campaigns English Kannada

Business Development Intern

Sapientury

Oct 2023 - Aug 2024 (10 months)

Executed targeted B2C campaigns across campuses, boosting student engagement and event participation. Developed strategic partnerships with academic institutions and corporate entities, and orchestrated high-profile product launches.

B2C Campaign Management Student Engagement Event Management Partnership Development Outreach Emceeing Customer Satisfaction

Digital Marketing Intern

Right to Live

Feb 2021 - Feb 2021 (0 months)

Created blogs, content calendars, and fundraising campaigns that boosted donor engagement and generated significant donations. Coordinated community events and supported field activities and storytelling initiatives.

Blogging Content Calendar Fundraising Donor Engagement Event Coordination Storytelling Community Outreach