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Noopur Somaiya

@noopursomaiya

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Strategic marketing professional with expertise in consumer branding.

Canada

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What I'm looking for

I am looking for a dynamic role in marketing that fosters creativity and innovation, where I can leverage my skills to drive brand success and contribute to a collaborative team environment.

I am a strategic and results-driven marketing professional with over 4 years of experience in consumer branding, digital marketing, and campaign management at leading global brands such as PepsiCo and Essence Mediacom. My passion lies in storytelling and understanding consumer behavior, which I leverage to build brand equity through innovative marketing initiatives.

At PepsiCo, I collaborated with cross-functional teams to analyze promotional performance and optimize marketing ROI, successfully reducing customer acquisition costs by up to 50%. My experience at Essence Mediacom involved leading digital campaigns that significantly improved conversion rates and reduced lead generation costs. I thrive in fast-paced environments and am committed to delivering data-driven insights that drive brand performance.

Experience

Work history, roles, and key accomplishments

Marketing & Commercial Analyst

PepsiCo Inc.

Sep 2023 - Feb 2025 (1 year 5 months)

Collaborated with Sales, Category, and Trade Marketing teams to analyze promotional performance across various accounts, ensuring marketing ROI and driving budget efficiency. Interpreted volume sales trends and audit insights to identify underperforming schemes and improve campaign structures for PepsiCo brands.

TPM CRM Excel Power BI ROI Data Analysis Strategic Recommendations

Senior Executive - Digital Planner

Essence Mediacom

Sep 2022 - Dec 2022 (3 months)

Led the development and execution of monthly search strategies, including reporting on programmatic media and organic social content performance. Coordinated end-to-end campaign management, tracking KPIs and ROI to ensure alignment with client goals across digital platforms.

Programmatic Organic Social Content Campaign Management KPI Tracking ROI Analysis Google Ads Facebook Ads

Senior Marketing Executive

Inshorts Media Labs Pvt. Ltd

Jan 2020 - Sep 2022 (2 years 8 months)

Created, managed, and optimized 100+ marketing campaigns across Facebook Ads Manager for Public app. Planned and implemented marketing and advertising activities for Inshorts and the Public app, conceptualizing and strategizing engaging content.

Facebook Ads Manager Marketing Campaigns Content Planning Artwork Development Budget Management Campaign Analysis

E-Commerce Strategist

Witty Design Studio

Jun 2019 - Dec 2019 (6 months)

Developed and implemented e-commerce strategies for clients. Focused on optimizing online sales funnels and enhancing user experience.

E commerce Strategy Online Sales User Experience Digital Marketing Client Management

Marketing Intern

National Geographic India

Sep 2019 - Oct 2019 (1 month)

Assisted in marketing initiatives and campaign execution. Gained exposure to brand promotion and audience engagement strategies.

Marketing Support Campaign Execution Market Research

Advertising Sales Intern

Conde Nast Vogue

Mar 2019 - Jun 2019 (3 months)

Supported advertising sales efforts for Vogue magazine. Contributed to client presentations and market analysis.

Advertising Sales Client Relations Market Analysis Sales Support Presentation Skills

Digital & E-commerce Strategist

Witty Design Studio

Jul 2018 - Mar 2019 (8 months)

Formulated digital and e-commerce strategies for various projects. Focused on driving online presence and sales growth.

Digital Strategy E commerce Development Online Presence Sales Growth Project Management

Brand Strategist & Client Relationship

Zepo

Apr 2018 - Jun 2018 (2 months)

Developed brand strategies and managed client relationships. Focused on understanding client needs and delivering tailored solutions.

Brand Strategy Client Relationship Management Market Research Business Development Communication

Education

Degrees, certifications, and relevant coursework

Centennial College

Graduate Certificate, Marketing Research and Analytics

Completed a comprehensive program in marketing research and analytics, gaining expertise in data analysis, consumer insights, and strategic decision-making. Developed skills in leveraging various tools and methodologies to interpret market trends and optimize marketing strategies.

Institute of Management Technology

Master of Business Administration, Business Administration

Pursued a Master of Business Administration, focusing on core business principles and advanced management strategies. Developed strong analytical and leadership skills applicable to various business functions.

K.J. Somaiya College of Arts and Commerce

Bachelor of Commerce, Commerce

Completed a Bachelor of Commerce degree, building a foundational understanding of business, finance, and economics. Acquired essential skills in commercial practices and market dynamics.