Nandini Soti
@nandinisoti
Brand and creative strategist at Simple Plan Media; shaped brand positioning and community marketing for Azoth.
IndiaWhat I'm looking for
At Simple Plan Media, I worked as a Founder’s Office Associate, and at INTEMPT TECHNOLOGIES I worked as a Marketing Associate. I’m focused on evolving into branding and advertising, with the intent to build distinct, memorable brands.
On the Azoth brand and community marketing project, I worked on platform strategy in the gaming ecosystem. I defined brand positioning, channel roles, and build strategies to drive engagement across LinkedIn, Reddit, and Discord.
For The Globetrotters digital marketing project, I executed targeted Facebook Ads campaigns, generating qualified leads and improving audience reach. I applied ad optimisation strategies and analytics to enhance conversions and engagement.
My marketing work has included developing creative strategies, building content calendars, supporting GTM campaigns for product launches, and managing social media and lead-generation campaigns. I use storytelling, audience insights, and campaign messaging to build brand recall and trust.
Experience
Work history, roles, and key accomplishments
Founder's Office Associate
Simple Plan Media
Feb 2026 - Jun 2026 (4 months)
Worked closely with founders to understand strategies, key decisions, pricing models, and branding strategies. Built end-to-end business strategies for brand outreach and supported GTM campaigns for product launches.
Marketing Associate
Intempt Technologies
Sep 2025 - Jan 2026 (4 months)
Managed social media and lead-generation campaigns, created conversion-focused content and demos, and supported GTM campaigns for product launches.
Cabin Crew
Indigo Airlines
Aug 2022 - Jul 2025 (2 years 11 months)
Provided customer service and ensured passenger safety and comfort during flights.
Business Development Associate
WBMO
Dec 2021 - Jul 2022 (7 months)
Supported business development activities and contributed to client relations and lead generation.
Events & Marketing Manager
The Solitaire Hotels
Oct 2020 - Oct 2021 (1 year)
Managed events and marketing activities for the hotel, including social media and campaign planning.
Business Development Executive
Ufaber Edtech
Apr 2020 - Sep 2020 (5 months)
Executed business development tasks and supported lead generation and client acquisition.
Operations Intern
Rann Utsav
Oct 2019 - Mar 2020 (5 months)
Assisted with operations and event management during the Rann Utsav festival.
Education
Degrees, certifications, and relevant coursework
MICA | UpGrad
Advanced Digital Marketing Certification, Digital Marketing
2025 - 2025
Advanced Digital Marketing Certification completed in 2025.
UIHMT Group of Colleges
Bachelor of Commerce, Commerce
2020 - 2023
Bachelor of Commerce (BCom) degree completed in 2023.
Frankfinn Institute of Aviation
Diploma in Aviation and Hospitality, Aviation and Hospitality
2018 - 2019
Diploma in Aviation and Hospitality completed in 2019.
Rishikesh Public School
Higher Secondary Certification, General Studies
Higher Secondary Certification completed in 2018.
UpGrad | MICA
Advanced Certificate in Digital Marketing and Communications, Digital Marketing and Communications
Advanced Certificate in Digital Marketing and Communications.
WebVeda
Learn to LinkedIn, LinkedIn Marketing
Learn to LinkedIn certification.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
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