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Rahul Roy Mathew

@rahulroymathew

Marketing and Brand Lead at Convocart & Interflow, shaping go-to-market strategy and producing AI-assisted campaign content.

India

Message

At Convocart & Interflow, I lead marketing and branding for an AI voice agent and a GST reconciliation product for CA firms. I build go-to-market strategy and positioning, pitch to prospective customers and ad clients, and produce scripts, visuals, and voiceovers with AI and generative video tools.

At UN Tourism, I executed digital campaigns for World Tourism Day, the General Assembly, and Executive Council, generating 2.5M+ impressions and 400K+ engagements. My work has also included supporting brand planning at Stark Communications, leading creative direction for D2C brands at Mocktail, and creating social content and campaigns for brands including Kerala Tourism, Ather Energy, and Netflix India.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Brand Lead

Current

Convocart & Interflow

Sep 2026 - Present (2 months)

Lead all marketing and branding for Convocart (AI voice agent) and Interflow (GST reconciliation for CA firms). Build go-to-market strategy and positioning, and produce scripts, visuals, and voiceovers with AI and generative video tools.

Go To Market Strategy Positioning AI Content Creation Generative Video Script Writing Visual production

Current

Account Executive – Planning and Strategy

Current

Stark Communications Pvt Ltd

Oct 2025 - Present (1 year 1 month)

Support brand planning and campaign development through consumer, competitor, and market research. Contributed to festive campaign planning for Ather Energy and helped design a professional course on Strategic Advertising and Brand Communication for MBA students at CUSAT.

Brand Strategy Consumer Research Competitive Analysis Market Research Campaign Development Course Design

Current

Brand Strategy & Creative Direction

Current

Mocktail

Lead positioning and creative direction for D2C brands including Perfora, Man Matters, and Bummer. Write and direct performance creative scripts across 8 product categories and help bring in new accounts.

Brand Strategy Creative Direction Positioning Performance Creatives Script Writing Account Management

Digital Media Executive

UN Tourism

Apr 2023 - Aug 2025 (2 years 4 months)

Executed digital campaigns for World Tourism Day, the General Assembly, and Executive Council, generating 2.5M+ impressions and 400K+ engagements. Coordinated with teams across departments and amplified 20+ international and partner events through real-time coverage and tailored storytelling.

Digital Campaigns Social Media Analytics Content Strategy Content Calendar Management Stakeholder Coordination Real Time Coverage Systems KPI Monitoring

Social Media Marketer / Visual Storyteller

Stark Communications Pvt Ltd

May 2022 - Apr 2023 (11 months)

Created 50+ reels, videos, and social-media assets for 15+ clients, including Kerala Tourism, Milma, Toit Brewpub, and Ather Energy. Managed accounts with a combined following of 1M+ users and conducted market, competitor, and audience research.

Social Media Marketing Content Creation Video Production Account Management Market Research Competitive Analysis Pitch Decks Candidate Presentation

Social Media Marketer

Under 25 Pvt Ltd

Apr 2020 - Mar 2021 (11 months)

Ran 4 large-scale campaigns including a Deepika Padukone collaboration and the viral #DigSwirlSpreadIt (100K+ posts). Created branded content with Netflix India, OnePlus, Slaycoffee, and Epigamia, and led 25–30 account managers.

Social Media Marketing Campaign Management Branded Content Influencer Collaboration Team Leadership