Kylie Jenkins

I’m a digital marketing strategist with 3.5 years of experience managing cross-channel campaign strategy, performance analysis, tracking accuracy, and optimization recommendations. I interpret campaign data, identify KPI trends, explain performance drivers, and translate insights into clear action plans across programmatic, SEM, paid social, OTT, email, and owned-and-operated media.

I’ve influenced $700K+ in incremental revenue through strategic campaign initiatives, including improving SEM impression share from 6% to 38% within three weeks. I build and troubleshoot tracking infrastructure—pixels, UTMs, GA4, and GTM—to support accurate attribution and performance measurement, then deliver executive-level reporting with budget recommendations and KPI storytelling.

I’m known for data-backed strategy, strong communication, and improving campaign visibility, efficiency, and measurable outcomes. I partner with sales, analytics, creative, and operations to align campaign strategy, creative execution, tracking, reporting, and optimization—and I’ve been recognized multiple times by leadership for revenue impact and cross-functional collaboration.