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Ksenia Sergeeva

@kseniasergeeva

I’m a B2B SaaS content and research specialist, turning UX insights into engaging narratives that drive product decisions.

Portugal

Message

What I'm looking for

I’m looking for a B2B SaaS role where I can run product/UX research, turn user insights into polished content, and collaborate with Product, PLG, and Marketing to shape roadmaps and messaging.

I’m a content and research specialist with over 5 years of experience in content writing and product research in the B2B SaaS sector. I craft compelling narratives that drive engagement and inform strategic decisions, with proven expertise in UX research and content marketing.

In my current role as Product Researcher at ApprovalMax, I conduct product research to drive product roadmap decisions, perform market research on competitors’ messaging, pricing strategies, and value proposition, and collaborate with Product, PLG, and Marketing to align on outcomes. I own research processes end-to-end—from establishing project goals and finding interview participants to presenting results to key stakeholders—and create polished copy for PLG experiments.

Experience

Work history, roles, and key accomplishments

Current

Product Researcher

Current

ApprovalMax

Nov 2024 - Present (1 year 7 months)

Conducted product and market research to inform product roadmap decisions and improve existing user flows. Owned the research process and presented findings to key stakeholders while collaborating with Product, PLG, and Marketing.

Product Research UX Research Market Research Competitor Analysis Product Roadmapping Stakeholder Management Content Strategy

Content Writer

ApprovalMax

Jan 2020 - Nov 2024 (4 years 10 months)

Created B2B SaaS content across eBooks, website copy, blog posts, white papers, case studies, sales collateral, email marketing, and webinar materials. Interviewed customers to develop case studies and supported cross-functional collaboration with Product, Customer Success, and Sales.

B2B SaaS Marketing Copywriting Case Study Development Email Marketing Webinars Content

Content & Communications Manager

SmartCityLab

Apr 2017 - Dec 2020 (3 years 8 months)

Created press releases, conference presentations, UX research articles, and award entries to promote Moscow as a smart city. Collaborated with experts across 15+ departments to ensure content accuracy and managed external PR and SMM agency work.

Content Strategy Public Relations UX Research Conference Presentation Content Product Marketing

Internal Communications Manager

Sberbank

Feb 2015 - Apr 2017 (2 years 2 months)

Supported the International IT Block team by translating email communications, English slides, and business requirements. Wrote and edited content for a corporate newspaper and internal Russian communications platforms.

Internal Communications Translation Technical Writing Corporate Publishing Email Communication Slide Localization Content Editing