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Solange Rainha

@solangerainha

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Content Marketing Manager | SEO, AEO & GEO Strategist | Full-Funnel Content That Drives Pipeline

Portugal

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What I'm looking for

Looking for a permanent, remote content/product marketing role with a European company that can hire in Portugal. I own strategy and execution end to end: positioning, messaging, content, sales enablement, SEO/AEO, analytics, and brand governance. B2B SaaS is my sweet spot. Bilingual (English C2, Portuguese native). Not looking for freelance or contract.

Content marketing manager with 10+ years across B2B SaaS, EdTech, renewable energy, eMobility, IT, and sports. I build full-funnel strategies that drive pipeline, brand authority, and measurable growth, and I execute them end to end. My work sits at the intersection of product marketing and content: I own positioning and messaging architecture, lead GTM pivots, build sales enablement programs, run competitive intelligence, and create the content that makes all of it land. I’ve built entire marketing functions from zero, consistently outperforming teams many times my size, and I pioneered a category-defining AEO/GEO framework for AI-era discoverability before most companies knew what to call it.

Core strengths: product positioning and messaging, GTM strategy, launch execution, competitive intelligence, sales enablement, SEO, AEO/GEO (AI search optimization), multi-persona content architecture, and data-driven performance management.

Experience

Work history, roles, and key accomplishments

Senior Content Marketing Manager

Full Fabric

Dec 2024 - Mar 2026 (1 year 3 months)

Built full-funnel content strategies for five buyer personas, leading a go-to-market pivot to IT-first positioning and pioneering AEO/GEO tactics that increased organic traffic 33% quarter-on-quarter and exceeded blog targets by 12%.

Content Strategy SEO AEO GEO Personas Content Creation Analytics Editorial Guidelines

Digital Marketing Specialist

Freelancer

Jan 2011 - Mar 2025 (14 years 2 months)

- Built and ran social media strategies, email campaigns, and paid social (Meta Ads, LinkedIn Ads) for clients across retail, hospitality, and local services. Managed accounts from 500 to 15K+ followers.

- Wrote SEO-optimized blog articles, website copy, and landing pages to drive lead generation and organic traffic for small businesses.

Social Media Management SEO & Content Paid Social Email Marketing Copywriting Landing Pages Client Relations Analytics

Marketing Specialist

EVA Global

May 2024 - Dec 2024 (7 months)

Owned end-to-end social and content marketing, growing impressions 24% and reach 217% in five months while driving an 18% increase in organic traffic and supporting lead generation across two product lines.

Social Media Strategy Content Writing SEO Analytics Brand Guidelines Lead Generation Copywriting

Digital Marketing Manager

Cleanwatts, S.A.

Nov 2022 - May 2024 (1 year 6 months)

Built the social and content function solo, producing 60+ pieces in 18 months to grow organic traffic 22% and qualified leads 15%, and improved site UX via HTML/CSS changes that reduced bounce rate 18%.

Social Media Content Production SEO HTML CSS Email Marketing Analytics Lead Generation

Head of Marketing

One Hundred Group, Ltd

Sep 2021 - Nov 2022 (1 year 2 months)

Owned digital marketing strategy and rebuilt social media to achieve 75% follower growth and 45% higher engagement, and led a fundraising campaign that exceeded its target by over €150,000.

Digital Strategy Social Media Campaign Management Fundraising Copywriting Team Coordination Email Marketing

Digital Marketing Manager

Critical Software, S.A.

Mar 2018 - Oct 2020 (2 years 7 months)

Supported a company rebrand and led social and internal comms, producing 80+ articles that increased time on site 30% and organic traffic 28% year-over-year while boosting social following 35%.

Content Writing Social Media Internal Communications SEO Email Marketing Stakeholder Management Analytics