Solange Rainha

Built full-funnel content strategies for five buyer personas, leading a go-to-market pivot to IT-first positioning and pioneering AEO/GEO tactics that increased organic traffic 33% quarter-on-quarter and exceeded blog targets by 12%.

Provided part-time digital marketing services to small businesses, managing social, email campaigns, and paid social to grow accounts from 500 to 15K+ followers and improve lead generation via SEO content.

Owned end-to-end social and content marketing, growing impressions 24% and reach 217% in five months while driving an 18% increase in organic traffic and supporting lead generation across two product lines.

Built the social and content function solo, producing 60+ pieces in 18 months to grow organic traffic 22% and qualified leads 15%, and improved site UX via HTML/CSS changes that reduced bounce rate 18%.

Owned digital marketing strategy and rebuilt social media to achieve 75% follower growth and 45% higher engagement, and led a fundraising campaign that exceeded its target by over €150,000.

Supported a company rebrand and led social and internal comms, producing 80+ articles that increased time on site 30% and organic traffic 28% year-over-year while boosting social following 35%.

Bachelor in Translation covering practical translation skills and language studies.

Bachelor in Corporate Communication with coursework in media, public relations, and communication strategies.

Certifications including Pedagogical Skills (CCP) and eTutor/Moodle certification for instructional and e-learning delivery.

Postgraduate in Digital Marketing focusing on contemporary digital channels, content strategy, and CMS platforms.