Shalom Akpitaye

Led growth initiatives and high-converting copy for client campaigns, driving a 55%+ increase in customer reach, 45% higher CTR on A/B tests, and a 25% rise in returning customer rates via lifecycle retention campaigns. Executed inbound SEO content and educational series that increased organic traffic 60% in 4 months, improved product adoption by 30%, and recaptured 15% of at-risk users.

Spearheaded content strategy that lifted engagement 35% and revenue 25%. Engineered lifecycle email campaigns boosting LTV 22%. Drove SEO to 15+ top SERP rankings and 3x organic traffic. Built content hubs cutting bounce 45%. Orchestrated multi-channel campaigns increasing visibility 50%, while case studies and testimonials accelerated demo conversions 33%.

Delivered full-funnel SEO content, conversion copy, and lifecycle strategies for 100+ global brands, producing 4x revenue growth for B2B SaaS clients and generating $3M+ in sales for fintech projects. Implemented SEO content calendars that grew organic traffic from 5K to 40K+ in under 12 months and increased demo bookings and trial conversions by 50%.

Master in Information Management (Digital Transformation) from NOVA Information Management School in Lisbon, Portugal.

Bachelor of Science in Mathematical Sciences - Computer Science from Kogi State University in Kogi, Nigeria.