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Shalom Akpitaye

@shalomakpitaye

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I am a growth-focused digital & content marketer driving engagement, conversion, revenue, and retention.

Portugal

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What I'm looking for

I’m seeking a senior digital & content marketing role where I can drive growth through SEO, lifecycle email, and conversion copy in a data-driven, cross-functional team that values experimentation, AI-enabled ops, and measurable impact on revenue and retention.

I’m a growth-focused digital marketer with 10+ years’ experience across B2B SaaS, eCommerce, fintech, and consumer brands. I craft high-impact content and lifecycle strategies that delivered results including 4x revenue growth from email flows, a 60% organic traffic lift, and $3M+ in sales from conversion copy.

I lead content strategies, lifecycle marketing, and high-converting campaigns that reduce churn, increase LTV, and scale revenue while leveraging analytics and AI to iterate faster.

Experience

Work history, roles, and key accomplishments

Growth Marketing Strategist & Copy Lead

Ocelot Pro Agency

Sep 2024 - Mar 2025 (6 months)

Led growth initiatives and high-converting copy for client campaigns, driving a 55%+ increase in customer reach, 45% higher CTR on A/B tests, and a 25% rise in returning customer rates via lifecycle retention campaigns. Executed inbound SEO content and educational series that increased organic traffic 60% in 4 months, improved product adoption by 30%, and recaptured 15% of at-risk users.

Growth Marketing Copywriting Facebook Ads Email Lifecycle A B Testing Customer Retention Analytics

Marketing Comms & Growth Manager

Cisseskillz Global Enterprise

Mar 2020 - Aug 2024 (4 years 5 months)

Spearheaded content strategy that lifted engagement 35% and revenue 25%. Engineered lifecycle email campaigns boosting LTV 22%. Drove SEO to 15+ top SERP rankings and 3x organic traffic. Built content hubs cutting bounce 45%. Orchestrated multi-channel campaigns increasing visibility 50%, while case studies and testimonials accelerated demo conversions 33%.

Copywriting Team Management Lead Generation Marketing Copywriting Direct Response Marketing Copywriting Marketing Campaigns Content Strategy Content Marketing Digital Marketing Digital Marketing Strategy

Content Marketing & SEO Strategist

Freelance (Fiverr & Upwork)

Apr 2014 - Dec 2023 (9 years 8 months)

Delivered full-funnel SEO content, conversion copy, and lifecycle strategies for 100+ global brands, producing 4x revenue growth for B2B SaaS clients and generating $3M+ in sales for fintech projects. Implemented SEO content calendars that grew organic traffic from 5K to 40K+ in under 12 months and increased demo bookings and trial conversions by 50%.