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Asya Mulitsa

@asyamulitsa

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Senior content manager turning complex B2B product expertise into high-performing launch and growth content.

Poland

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What I'm looking for

I’m looking to lead expert-led B2B content that supports product launches and market expansion—combining editorial quality, SEO-informed strategy, and data-driven KPI reporting.

I’m a Senior Content Manager with 5+ years of experience creating expert-led content for complex digital products in fast-growing international B2B companies. I turn product, market, and industry expertise into clear, well-structured content that supports launches, expansion into new markets, and broader business growth.

At SOFTSWISS, I progressed from Content Manager to Senior Content Manager and later Content Marketing Team Lead. I led end-to-end content projects—from research and expert interviews to writing, stakeholder alignment, briefs, QA, launch, and post-release improvements—while maintaining strong editorial standards across multiple content streams and websites.

My work includes leading the iGaming Trends report (2022–2026), authoring the first editions and shaping the 4th edition as team lead and editor; the latest edition generated 13,000+ downloads. I’ve also created 20+ in-depth B2B articles and 15+ long-form assets, built conversion-focused content like interactive cost calculators, and improved content operations through planning, reporting, KPI discussions, and AI-assisted content workflows.

Experience

Work history, roles, and key accomplishments

Content Marketing Team Lead

Softswiss

Aug 2021 - Dec 2025 (4 years 4 months)

Led global B2B content marketing across multiple websites and formats while progressing from Content Manager to Senior Content Manager and Team Lead. Managed a team of 4 across 5 websites, led the SOFTSWISS iGaming Trends report (13,000+ downloads for the latest edition), published 20+ B2B articles and 15+ long-form assets, and created interactive cost calculators that became a consistent MQL sour

B2b Content Marketing Content Strategy Stakeholder Management

Marketing Specialist / SMM

SlonMedia

Feb 2020 - Aug 2021 (1 year 6 months)

Created and scheduled social media content in Russian and English, building weekly and monthly content plans. Conducted market and competitor research, managed content production from ideation to publication, and coordinated copy and approvals with designers and stakeholders.

Social Media Content Creation Content Planning Competitor Research Copywriting Content Production Community Management