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Merlisse Vehof

@merlissevehof

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Multicultural marketing and content specialist focused on SEO, copywriting, and growth-driven digital strategy.

Portugal

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What I'm looking for

I seek a data-driven marketing/content role where I can leverage SEO and copywriting to drive measurable growth, work cross-functionally, and grow into strategic leadership.

I am a marketing and content professional with deep expertise in SEO, copywriting, and digital strategy across lifestyle, fashion and technology sectors. I combine data-driven decision making with creativity, having driven measurable revenue growth and exceeded sales targets in roles at LinkedIn, Google and ecommerce platforms.

With international experience in the UK, France, the US, Chile, the Netherlands and Portugal, I excel at content creation, performance monitoring and client-facing upselling strategies. I bring strong organisational skills, multilingual communication and technical proficiency in tools like Semrush, Google Analytics, Wordpress and Salesforce to deliver ROI-focused campaigns and engaging brand content.

Experience

Work history, roles, and key accomplishments

Current

Copywriter (Freelance)

Current

Enky

Oct 2024 - Present (11 months)

Proofread and edit translated content, create web pages, commercial materials and blog articles, and support marketing with social media and newsletter content.

Copywriting Editing Content Creation Newsletters Social Media SEO Proofreading Marketing Support

Current

SEO Copywriter & Content Manager

Current

Winalist

Jan 2024 - Present (1 year 8 months)

Research and implement keyword strategies to improve organic traffic and produce high-quality blog, landing page and newsletter content while monitoring KPIs and optimizing performance.

SEO Copywriting Content Strategy Keyword Research Google Analytics WordPress Performance Monitoring Mailchimp

Account Executive

Nov 2021 - Oct 2024 (2 years 11 months)

Sourced and closed new SMB accounts across Benelux, upsold digital marketing services, achieved 121% of FY24 target and closed €470k in revenue in FY24.

Business Development Sales Account Management Upselling CRM Revenue Growth Benelux Market Strategic Selling

Content Moderator

Google

May 2021 - Oct 2021 (5 months)

Improved Google Ads user experience through data-driven reviews and creative ad development, delivering an average 435% return on ad spend for the territory.

Content Moderation Google Ads Campaign Development Data Analysis KPI Tracking Account Management

Partner Specialist

Bol.com

Aug 2019 - Sep 2020 (1 year 1 month)

Led upselling initiatives and collaborated daily with 40+ merchants to advise on payments, content and product issues, driving ~15% average revenue uplift in managed accounts.

Partner Management Upselling Performance Analysis Relationship Management Revenue Growth

Marketing Intern

Anecdote

Jan 2019 - Jun 2019 (5 months)

Set up marketing campaigns and newsletters for a luxury fashion brand and wrote SEO-optimized product descriptions to drive engagement and conversions.

Marketing Campaigns Newsletters Product Descriptions Brand Awareness Content Strategy

Digital Marketing Intern

PIB

Aug 2018 - Dec 2018 (4 months)

Proofread and crafted website and marketing content, integrated SEO techniques and optimized social media to boost traffic and engagement.

SEO Copywriting Content Development Social Media Proofreading Translation Content

Education

Degrees, certifications, and relevant coursework

Hult International Business School

Master of Disruptive Innovation; Master of International Business, Business / Innovation / Luxury Marketing

2019 - 2021

Completed Master's level programs in disruptive innovation and international business with a focus on entrepreneurship and luxury marketing from Sep 2019 to May 2021.