Isadora Arantes

As an SEO Content Writer for XS.com, I create engaging, SEO-optimized content on financial markets and investment strategies. My work focuses on simplifying complex topics to help readers navigate trading with clarity, while also driving conversions.

Managed and wrote newsletters, achieving a 50% increase in open rates within six months. Developed IT and HR blog content that garnered 500k and 300k impressions respectively. Implemented AI for blog posts and crafted LinkedIn and social media strategies.

Conducted market research to identify potential customers and analyze competitor strategies. Wrote and improved copy for social media captions and stories, and performed content analysis. Managed dynamic content, posts, and direct messages.

Partnered with Paid Ads professionals to develop compelling landing pages, ad copy, and sales texts. Created effective Video Sales Letters (VSL) to drive conversions and enhance client campaigns.

Managed multiple social media accounts, meticulously creating content, covering events, and handling crisis management. Developed strategic copy for landing pages, VSLs, and SEO, while overseeing project management and caption writing.

Currently pursuing a degree in Creative Writing, focusing on developing advanced writing skills and exploring various literary forms. This ongoing education enhances my ability to craft compelling narratives and engaging content.

Completed a comprehensive mentoring program focused on advanced copywriting techniques, including research, big idea generation, SEO, VSL, A.I.D.A, storytelling, landing page optimization, and advertising strategies. Gained practical skills in crafting compelling copy for various digital platforms, including Instagram.

Participated in a Digital Cinema program, covering essential aspects of film production such as scriptwriting, directing, art department responsibilities, continuity, and make-up. Developed a foundational understanding of cinematic storytelling and production processes.

Completed a course on Customer Success, focusing on strategies for B2B and B2C customer engagement, research methodologies, and HR best practices. Acquired knowledge in building strong customer relationships and enhancing satisfaction.

Undertook a course on Creative Writing: The Craft of Plot, covering fundamentals of writing, the art of plot development, story structure, scene construction, 'show, don't tell' techniques, and effective editing and revision strategies. Enhanced skills in narrative development and literary craftsmanship.

Completed a minicourse on Social Media, gaining insights into various social media platforms and strategies for effective online presence. Developed foundational knowledge in managing and optimizing social media content.

Attended an SEO MasterClass, focusing on advanced search engine optimization techniques and strategies. Acquired in-depth knowledge of SEO best practices for content creation and digital marketing.

Participated in the 'Revolution of Content' program, exploring innovative approaches to content creation and digital storytelling. Gained insights into emerging trends and strategies for impactful content delivery.

Completed the Skills Vault program by LLMP, focusing on comprehensive digital marketing skills including social media, paid ads, copywriting, email marketing, design, content creation, web development, AB testing, SEO, virtual assistance, and reporting. Developed a broad skill set for various digital marketing roles.

Completed the LLMP program by Jet Van Wijk, focusing on digital marketing tools for freelance profiles, personal branding, web design, SEO, copywriting, design, social media, and email marketing. Gained practical skills for establishing and managing a freelance digital marketing career.

Participated in the 'Recording in Action - Creators from the Future' program, focusing on mobile video recording techniques, editing, and creative transitions using CapCut. Developed practical skills in producing engaging video content.

Completed the SemRush Keyword Research Course, focusing on strategic and goal-oriented keyword research methods for content creation. Acquired expertise in identifying relevant keywords to optimize content for search engines.